1. ViaMichelin Opportunities No 1 Travel Site in Europe

2. Ad Opportunities ViaMichelin ViaMichelin Overview (UK and Europe) Market position/ reach (UK) ViaMichelin UK Audience Profile Advertising opportunities Benefits of advertising on ViaMichelin

3. ViaMichelin Overview * Source: Dart, Jan 2007 Concept Going away on holiday or business? Need maps or driving directions for Europe? www.ViaMichelin.com offers a wide range of digital travel assistance services to help motorists and travellers prepare for trips in the UK and throughout Europe. Services Route planning and local road maps in the UK and Europe Weather forecast and traffic updates in the UK and Europe Access to over 70,000 hotels and restaurants throughout Europe (recommended in the renowned Michelin Red Guide) Access to the Michelin Green Guide with over 21,000 tourist attractions in Europe Exclusive ViaMichelin magazine with latest updates on new technology, the motoring world and travel locations and events e-commerce store with opportunities to buy a wide range of ViaMichelin products online In The UK: 100,528,743 Ad Impressions 2,326,516 Unique Users (35% UK Impressions) In Europe 530,000,000 Ad Impressions 14,700,000 Unique Users

4. UK Page Views and Impressions by Section Map Search and Result: Page Views 1,600,000 Page Impressions 3,290,000 Driving Directions Search and Result: Page Views 1,000,000 Page Impressions 12,500,000 Hotel Search and Result: Page Views 115,000 Page Impressions 540,000 Magazine: Page Views 165,000 Page Impressions 290,000 Traffic: Page Views 6,200 Page Impressions 28,197 Weather: Page Views 28,000 Page Impressions 62,000 Green & Michelin Guides: Page Views 53,000 Page Impressions 276,000

5. ViaMichelin in Europe French website: 5,760, 000 Unique Users* 256,000 000 Ad Impressions* 74% Men 84.5 % 35 years old and over (ind.150) UK website: 2,370,000 Unique Users* 100,500,000 Ad Impressions* 81% Men 94 % 35 years old and over Local site’s snapshots www.viamichelin.frwww.viamichelin.co.ukwww.viamichelin.de German website: 3,336,000 Unique Users* 87,990,000 Ad Impressions* 80% Men 67 % over 35 years old Available in 5 languages and can target users in 9 countries

6. ViaMichelin in Europe Local site’s snapshots DART: Jan 07 Spanish Website: 1.636.000 Unique Users* 55,825,000 Ad Impressions* 68 % Men 64 % 25-49 years old Italian website: 2,096,000 Unique Users* 107,177,000 Ad Impressions* 78 % Men 66.1 % over 35 years old www.viamichelin.eswww.viamichelin.it Other European countries include: Belgium, Switzerland, Netherlands and Austria Available in 5 languages and can target users in 9 countries

7. Ad Opportunities Advertising and Sponsorship Opportunities ViaMichelin Market Position/Reach

8. ViaMichelin in The UK ViaMichelin: key figures in the UK 3.1 M UU (DART) 93 M Impressions 35% UK Traffic DART, Dec. 06 16.9% 13.4% 5.9% 1.75% MAPPING WEBSITES REACHES 5.89%

9. ViaMichelin: Reach & Key Figures ViaMichelin key figures in Europe 14.7 Million Unique Users 530 Million Impressions Source: DART, Dec 06 ViaMichelin and Travel Websites Google Maps = 14.7 million Unique Users ViaMichelin = 8.6 million Unique Users Google Earth = 8.2 million Unique Users Mappy = 7.5 million Unique Users Expedia = 6 million Unique Users Source: NNR – Dec 06

10. Ad Opportunities Advertising and Sponsorship Opportunities ViaMichelin user profile

11. UK Demographic Breakdown Stats provided by InSites: Feb 07 Male81% Age 25 - 6491% Household Income: up to 42.6K €14% Household Income: more than 42.6K €33% Education: Mid - High94% Family Members: 2 - 478% HH Setup: Living Together/Married w.Kids44% Professional Status: Employee-MidMgmt47% Professional Status: Upper Mgmt-Professional26%

12. Ad Opportunities Advertising and Sponsorship Opportunities ViaMichelin Advertising and Sponsorship Opportunities

13. Homepage Take Over Optimal integration, ideal for drawing the user's attention An exclusive partnership to benefit from ViaMichelin's brand awareness & support High reach & visibility Fixed or Roll Over MPU (300x250) Background colour in the look and feel of the advertiser Benefits Customized Homepage Sponsorship

14. Homepage Take Over Examples MPU Video Streaming Watermark MPU Streams a 10 sec (max) video watermark. Home Page maintains search and navigation capability Click on Logo for example

15. Homepage Take Over Examples MPU Rollover Image Watermark Roll cursor over MPU to expand watermark Header Colour Change

16. Advertising and Sponsorship Opportunities Brand Placement – McDonalds

17. Home Page – Brand Placement for McDonalds McDonalds Logo will be fixed on the Homepage, Driving Directions user interface for duration of campaign. User can select McDonalds logo to display Restaurant Locations within a certain distance of their driving route

18. Maps – Brand placement for McDonalds McDonalds Logo will be fixed on the Maps Section for the duration of the campaign. User selects the McDonalds logo to display Restaurant Locations around their own location search.

19. Driving Directions – Brand Placement for McDonalds User selects the McDonalds logo when they are searching on Driving Directions. McDonalds Logo is displayed on Driving Directions Result Page when a restaurant is within a certain distance from the users route. If user clicks on McDonalds Logo a stand alone map with logo will display the specific location of the chosen Restaurant

20. Brand Placement – Offline Opportunity McDonalds Logos are also displayed in the print Page. Therefore the user will have an offline travel description to take with them of where the restaurant location is. There is the additional option of placing branded coupons within the print out of the site. The size of this is 600x90.* 600x90 *If client chooses the coupon option there will be an additional cost

21. Statistical Feedback The brand placement subscription will give you access to an extranet with the history of all the statistical information available: number of the outlets/service’s activated each day number of people who continued through to the partner’s own website

22. Maps Sponsorship Fixed placement on maps search and result pages High visibility –The most popular section of ViaMichelin local sites Size: 110x110 5 KB max.

23. Driving Direction Sponsorship Fixed placement on driving direction search and result pages High visibility – One of the most popular section of ViaMichelin local sites Size: 300x100 5 KB max. Driving Direction SponsorshipDriving Direction SearchDriving Direction Result Pages

24. MPU (300x250) MPU on maps search and result pages High visibility – most popular section of ViaMichelin local sites Size: 300x250 25Kb max. MPU - Maps section

25. MPU (300x250) MPU on Homepage Exclusive visibility – reach 100% of the site audience 300x250 (option to expand) 20KB max. MPU on Motoring & Technology and Tourism & Gastronomy sections 300x250 (option to expand) 20KB max. MPU on Driving Directions Search and result pages. 300x250 20KB max. MPU- HomepageMPU- Magazine sectionMPU- Driving Directions

26. Leaderboard/ Banner Leaderboard OR Banner Leaderboard or Standard banner available on: - Driving direction search and result pages - Maps search and result pages - Hotel pages - Michelin guide pages (magazine) - Print pages (Maps; driving directions) – offline advertising High visibility – most popular sections of ViaMichelin sites Size: 728x90 or 468x60 (option to expand only on pages without i frame) 15 KB max. e.g. hotel pages

27. Skyscraper/ Super skyscraper Super skyscraper OR Standard skyscraper Super Skyscraper or standard Skyscraper on: - Traffic pages - Weather pages - Magazine HP (Tourism and automotive) Size: 120x600 or 160x600 (option to expand only on pages without i frame) 15 KB max.

28. Layer/ Interstitial Layer/ Interstitial available only on pages without iframes: - Not possible on result pages of driving directions, maps, hotels and the Michelin Guides! - The layer must not cover any of the search boxes Size: entire page 50 KB max Capping: 1 per user per day

29. Advertorial. Editorial content devoted to your brand, products and services An advertising format offering strong brand association with ViaMichelin Accessed from the Home Page through a dedicated insert and hosted in the magazine section Content which can also be published in the bi-monthly newsletter

30. E-mail Newsletter Sponsorship and Standalone E-mail newsletter sponsorship Fixed banner and customised editorial insert in either of the text boxes on ViaMichelin e- mail newsletter A bi-monthly communication offering strong brand association with ViaMichelin Over 300,000 subscribers in the UK More than 1.1 million subscribers in Europe (country targeting available) E-mail (standalone campaign) Breakdown per countryTOTAL Country Belgium32,422 Country France143,939 Country Germany24,530 Country Italy76,395 Country Spain68,406 Country Great Britain26,359 TOTAL372,051 Selectors: Age, Car, Marque, Interests, Occupation, Home ownership, country

31. A powerful audience which is constantly growing: more than 2.4 million unique users per month in the UK and 20 million unique users per month in Europe Dual affinity between the world of travel and motoring – reaching consumers interested in both segments No. 1 Pan-European website** in the Travel sector with 8 % reach, above Google Maps, Lastminute, Expedia, Mappy and Multimap. A wide range of advertising formats incorporating the latest ad formats and integration opportunities Geo-targeting opportunities: cities, counties, regions, countries Why ViaMichelin? The No 1 Travel Site in Europe Source: * Dart, May 2006; ** December 2005, European top 20“Travel” web sites - Nielsen NetRatings European