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Ducati Motorcycle Holdings Nick Kaiho and Mike Ulinski
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About Ducati ► Based out of Bologna, Italy ► Manufacturer of High-Performance Motorcycles ► Strong Racing Heritage
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About Ducati ► 1139 Employees ► 6.6 % of Motorcycle Market Share ► $522 Million in sales (2004)
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Company History ► 1926 – Founded by Ducati Family and Investors Manufactured radio components for the war effort Moved into other electronics manufacturing during the 1930s Largest manufacturing company in Bologna during the 30s
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Company History ► 1946 - First Ducati Motorcycle The Cucciolo (puppy) was a 48cc Motorized bicycle
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Company History ► 1958 - Developed their “Desmo” Valve System. ► Wins Three 125cc GP races This valve design is unique to Ducati, and is still used today
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Company History ► 1964 - Produced the fastest 250cc Motorcycle Available The Mach 1 had 24 Horsepower and a top speed of 105 MPH
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Company History ► 1985 – Purchased By Cagiva Was state-owned since 1954 Deep financial problems
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Company History ► 1994 - Introduced the 916 Ducati won 8 out of 10 World Superbike titles
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Company History ► 1996 – Purchased by Texas Pacific Group Deep financial problems again. New Cash Led to Manufacturing Turnaround ► Expand facilities ► Reduce Waste ► Introduction of IT in production
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Information Technology ► Overview Enterprise Resource Planning Computer Aided Design Computational Fluid Dynamics Ducati.com IT Partners
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Information Technology ► Enterprise Resource Planning IBM Business Planning and Oracle E-Business Suite IBM Business Planning and Oracle E-Business Suite IBM Business Planning and Oracle E-Business Suite ► Supply Chain Management ► Customer Relationship Management ► Inventory ► Quality Control
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Information Technology ► Computer Aided Design Ducati 999 was their first motorcycle designed entirely using CAD
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Information Technology ► Computational Fluid Dynamics Fluent CFD Used for the design of the 999 cooling system
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Information Technology ► Ducati.com Current Model Lineup Current Model Lineup Current Model Lineup Dealers, Maintenance DealersMaintenance DealersMaintenance Apparel, Accessories ApparelAccessories ApparelAccessories Racing Events Racing Events Racing Events Community Community Tech Cafè Tech Cafè Tech Cafè Investment Investment
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Information Technology ► Ducati.com Created in July 2000 A fully-owned subsidiary of Ducati Motor Holdings 13 Full-Time employees (2004)
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Information Technology ► IT Partnerships AMD and Ducati Corse (racing division)
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Outsourcing ► In 1999, decided to focus on design, manufacturing and R&D. ► Outsourced: Spare Part Management Motorcycle Distribution 40% of Motorcycle components
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Outsourcing Problems ► Found that they could produce many of their parts cheaper than outsourcing. ► Took back much of the outsourcing of components
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Ducati Today ► Market Share (2002)
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Ducati Today ► Market Share By Country
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Ducati Today ► Revenues (millions of Euros)
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Ducati Today ► Revenues by Product
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Ducati Today ► Racing Victories (1988-2002)
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Ducati Today ► Company Problems again?
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Ducati Today ► Company Problems Again? Although they have record revenues, their have had a net loss for two straight years
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Buy a Ducati! ► Questions?
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