1. BUS 411 Day 15

2. Agenda Templates available in WebCT Assignment 5 will be at the end of the semester Mid-term exam Due Discussion on preparing Case Studies for Oral Presentation

3. Schedule for next two weeks Starting Thursday March 24  Group Case Presentation 40 Min  Group Work 40 Min Schedule  March 21 Discussion on how to prepare an oral case study presentation  Case 1 on March 24 Tony  Case 2 on March 28 Dave, Keith, Louise  Case 3 on March 31 Seth, Megan, Corey  Case 4 on April 4 Beth, Jessica, Amy Case Info http://perleybrook.umfk.maine.edu/slides/BUS411/Casestudies/

4. What is a case study? Describes a firms situation at some point in time Contains mostly fact with some opinion Puts the reader on the scene  Allows learning by doing

5. Preparing Cases Analysis Need for Practicality  Cases are incomplete  Make reasonable assumptions Need for Justification  Support your decisions Need for Realism  Be realistic Need for Specificity  What, why, when, how, where and who Need for Originality  Be original…there is no perfect answer Need to Contribute  teamwork

6. Class Discussion Read the case  Make notes SWOT Analysis Make recommendations Conduct Research Prepare PowerPoint Get ready for Cross-Examination  Peers  Instructor

7. Steps in Preparing Identify Mission, Vision, Objectives, Strategies Develop Visions and Missions Identify external opportunities and threats CPM EFE Identify internal strengths and weaknesses IFE Analyze  SWOT Matrix  SPACE  BCG  IE matrix  Grand Strategy Matrix  QSPM Give advantage and disadvantages of alternative strategies Recommend  Strategies and long range objectives  Show cost Specify how strategies are to be implemented and what results to expect Recommend specific annual objectives (goal) and polices Recommend procedures for evaluation

8. Making the presentation Organize with PowerPoints and graphics Control your voice Manage Body language Do not read your notes-be fluid Use lots of visuals Answer questions  At the end

9. Tips for success Content tips  http://www.strategyclub.com/ http://www.strategyclub.com/  Use S&P Industry survey Process tips  Divide the work  Cover all bases Resources http://perleybrook.umfk.maine.edu/slides/BUS411/Casestudies/ I am pretty much giving you all the answers so I expect an complete and comprehensive presentation

10. Case Presentation Analysis Company: Date: Presenting Team Members: Place comments after each rating.Ratings (circle the appropriate numbers). CONTENTPoorBelow Average Above Average Superior 1. Mission Statement12345 2. Thoroughness, accuracy, and depth of external analysis 12345 3. Thoroughness, accuracy, and depth of internal analysis 12345 4. Identification and evaluation of alternative strategies using matrices 12345 5. Quality, quantity, feasibility, and relevance of recommendations 12345 6. Justification and support for recommendations12345 DELIVERY 1. Organization of presentation12345 2. Professionalism of presentation12345 3. Use of visuals and color12345 4. Communication skills of team12345 5. Use of time12345 6. Handling of questions12345 OVERALL EVALUATION:12345 Numeric Score = 40 + (Avg * 12)