1. Copyright © Siemens Business Services 2006. All rights reserved. I Contenuti Digitali per SBS Italia IDC Innovation Forum 28 Marzo 2006

2. Page 2 Marzo 2006 Copyright © Siemens Business Services 2006. All rights reserved. Siemens Business Services Italia I Contenuti Digitali come Driver della Convergenza (any content over any platform to any device) La digitalizzazione dei contenuti è il paradigma che, oltre a favorire lavvicinamento di mercati prima distinti, consente sinergie e nuove opportunità tra gli stessi attori convergenti. Media & Content Company TLC Operator ICT Company Rich Media MetadataDigital Rights Contenuti Digitali Mercati Device Piattaforme 3G Mobile Digital Satellite TV Digital Cable TV Digital Terrestrial TV DSL Broadband Cable Broadband Wifi/Wimax PDA Digital TV PVR Mobile phone Internet Enabled Digital Radio Broadband PC Online PC at Home Digital Mobile TV (DVB-H)

3. Page 3 Marzo 2006 Copyright © Siemens Business Services 2006. All rights reserved. Siemens Business Services Italia Impatto della Diffusione dei Contenuti Digitali sui Sistemi di Content Management (Gerry McGovern) People to People People to Information Unstructured Structured Web & Document Mgmt. EMail Digital Asset Mgmt. Records Mgmt. Digital Archive Corporate TV Classification Knowledge Mgmt. Search Learning Mgmt. System Information Portal Online Meeting Virtual Classroom Content is to the information economy as oil is to the industrial economy. It is THE key resource - the key way that knowledge capital is expressed

4. Page 4 Marzo 2006 Copyright © Siemens Business Services 2006. All rights reserved. Siemens Business Services Italia Soluzioni per la Gestione e la Distribuzione di Contenuti Digitali SBS come Partner Globale per la Gestione e la Distribuzione di Contenuti Digitali Corporate TV Search & Classification Enterprise & Information Portal Document & Knowledge Mgmt. Media Asset Management Siemens Business Services CDN for Broadband Services e-Learning Solutions Digital TV (DVB-T, DVB-H, IPTV)