1. NWIUG / Google Analytics Sara Amato / Bowdoin College Bill Kelm / Willamette University (...and thanks to Rebekah Kilzer The Ohio State University Libraries kilzer.2@osu.edu and the iii listerv....)

2. Today's Goals Intended Audience: If you are wondering WHAT IS Google Analytics, and are interested in usage statistics for your OPAC, you are in the right session Google Analytics: what is it? How do you set it up? What information does it provide?

3. What is Google Analytics "Google Analytics is a full-featured, powerful analytics package." Track usage, entry points, searches, etc. via a web based interface. Reports can be viewed, emailed and exported. This free version is limited to 5 million pageviews a month Privacy Policy & Terms of Service : You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.

4. Set Up 1.Sign up for Google Analytics account http://google.com/analytics http://google.com/analytics 2.Add javascript to all site pages (botlogo) Also add to resserv_panel.html if you want to collect link resolver statistics

5. Set Up Apply js code to all site pages / use botlogo loaded last var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); Cached / No Bots!

7. Google Analytics Dashboard (1)

8. Google Analytics Dashboard (2)

9. Vistitor Info - What Browsers

10. Willamette Catalog Uses State Library Usage - Across the State

11. Willamette Using Awstats Subject guide usage

12. Willamette Using Google Analytics Subject Guide Usage

13. Willamette's Other Uses Journal Title Finder - Subject Searches

14. Willamette's Other Uses Library Web Site - Referring Page

15. Willamette Catalog Uses Patron Information - monitor renewals/holds

16. Filters - Hide the Patron Id Filters can be used to include/exclude domains, directories, or to change incoming url info

17. Filters - Hide the Patron Id

18. Bowdoin: from BLACKBOARD! worldcat.4%, google.3%

19. Content Drilldown - Scopes ~7 - gov docs - 0.07% ~6 - journals - 3.89% ~5 - Electronic Resources - 0.15% ~4 - music scores - 0.24% ~3 - tapes/lps/cds - 1.28% ~2 - dvd/video - 0.99% ~1 - all - 63.19% But wait, that doesn't add up to 100%! /search/ & /patroninfo/ were most of rest of it, but.... /record=b1063661 /record=b2266163&searchscope=1/record=b2266163&searchscope=1 -- looks like the new books /record=b1900235%7ES1

20. Are they using the New Book List

21. Search Terms Excluding reserves.....

22. Webbridge SIDs - google vs. webfeat

23. Tracking Outbound Links http://www.google.com/support/analytics/bin/answer.py?answer=55527...add the following attribute to the link's tag: Important: if your pages include a call to _trackPageview, _setAllowLinker _trackTrans(), your Analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening tag and the JavaScript call. Might work... definitely for our script generated links, not sure about bibimages

24. Presentation Available Online at: http://www.willamette.edu/~bkelm /presentations/2008/nwiug/NWIUG.ppt bkelm@willamette.edu samato@bowdoin.edu