1. COMMUNICATION PLAN Romania-Bulgaria Cross-Border Cooperation Operational Programme 2007-2013 Technical Meeting&Joint Approval Committee, Bucharest, 2-3 April 2007

2. 1. INFORMATION  WEBSITE June/July 2007  PUBLICATIONS - Leaflets - general/calls for proposals June/1 st -September 2007 - Brochures yearly from 2008 - Communication guidelines end of April 2007 - Visual identity manual April 2007 - Glossary of terms July 2007 - Guidelines for applicants October 2007  MAILING/Electronic bulletin periodically/twice a year  INFORMATION SEMINARS two weeks before each call for proposals Expected time of delivery

3. 2. PROMOTION (I)  BRAND Strategy&Management Plan April 2007  PUBLICITY Campaign once/year  PRINT MEDIA Campaign June/July 2007 (website)  PRESS Conferences 3-4/year from 2008 - Launching Conference September 2007 - Regional Conferences 7/September 2007  PRESS Releases regularly  PRESS Advertisements once/year  PRESS-CUTTING Service permanently Expected time of delivery

4. 2. PROMOTION (II)  Major EVENT one/year  POSTER/BILLBOARD Campaign once/year  TV&RADIO Campaign - 2 TV Spots 1 st -September 2007 - 2 Radio Spots 2 nd -2010  PROMOTIONAL Materials once/year (late July 2007)  On site VISITS twice/year  MEETINGS with decision-makers periodically  PROJECT Competition once/year from 2008  ROAD-SHOW once/year Expected time of delivery

5. 3. TRAINING  THEMATIC Seminars/Workshops - for potential beneficiaries 4/year (1 st -October 2007) - for Lead Partners once/year from 2008  Active TRAINING once/year  WORKSHOPS for journalists 2/year (1 st -October 2007)  TRAINING sessions for MA/JTS 1/year (1 st -November 2007) Expected time of delivery 4. EVALUATION - on-going evaluation - semester evaluations of Communication Plan Adjustments

6. Romania-Bulgaria Cross-Border Cooperation Operational Programme 2007-2013 LOGO PROPOSAL Full color Grayscale  The logo creatively shows part of the eligible border area, crossed by the Danube and bridged together.  The colors chosen can be found in the flags of the two countries, as well as in the geographical landscape of the eligible area.  If the logo creates ownership in the public, it can be kept for the next programming period.

7. Thank you for your attention ! Andreea Mihălcioiu Communication Officer andreea.mihalcioiu@dr.mie.ro Tel: +40749 196 227