1. BETTING AS COMMUNICATIVE BEHAVIOR Bernard Sypniewski Rowan University – Camden Campus Camden, NJ

2. Betting on the New Jersey Lottery Lottery sales are made by lottery agents Lottery sales are made from stores A public display shows that lottery bets are available A context for lottery bets is established

3. Lottery betting in a discrete area A discrete area is set aside for lottery sales The area is part of a store Lottery sales occur near the general checkout area The lottery sales area contains everything necessary to place a bet

4. Placing a bet A lottery bettor approaches the lottery agent in context A bettor can renew a previous bet, fill out a form, or ask for an “instant game” ticket The agent enters all bets into a machine

5. Slips Player may replay a previously used slip Player may take new slip from counter, fill it in and present it to Agent A slip can hold between one and five bets

6. Instant (or “rub off”) Games Provided by Lottery Commission In transparent cases Each case holds one game Price and store-assigned number displayed on case

7. Ordering Instant Games Player can order an instant game ticket by: Name of game Number of game Pointing to the ticket display

8. “I bet” Austin’s betting performative “I bet you sixpence that it will rain tomorrow” Austin’s betting performative functions a general context

9. Types of Lottery Purchases Col A: Present slip Col B: Recite numbers Col C: Name Instant Game Col D: Ostension Col E: "I bet…"

10. Context Effects Communicative Behavior Lottery betting stations define the communication that takes place within their context Routine behavior reduces the need for the use of language A betting performative is not necessary in a narrow context

11. Conclusion Based on this study we conclude that when a context narrows, the forms of communicative behavior that take place within that context also narrow. The opposite is also likely to be true but that conclusion was not investigated in this study.