1. Mission and Vision BUSI 7130/7136 Dr. Shook

2. Building Your Company’s Vision Collins and Porras

3. Strategic Intent Core Ideology –The enduring character of an organization –Core Values –Core Purpose

4. Core Values A Company’s Essential Tenets

5. Core Purpose Company’s Reason for Being

6. Discovering Core Ideology Discovered not created Guide and inspire – not differentiate Not necessarily exciting to outsiders Ideology is not same as statement Ideology is not core competence

7. Validity of Core Ideology

8. Plan to Discover Core Ideology

9. Envisioned future Big Hairy Audacious Goals Vivid Description

10. Big Hairy Audacious Goals

11. Target BHAG –Become…. Common Enemies –Beat….. Role Model –Be Like…. Internal Transformation –Transform the company how……

12. Vivid Description

13. Strategic Intent Hamel and Prahalad

14. Strategic Intent Envisioned Desired Leadership Position Active Management Process –Focusing attention –Motivating people by communicating value –Leaving room for individual and team contributions –Using intent to guide resource allocations

15. Strategic Intent –Captures essence of winning –Stable over time –Sets a target that deserves personal effort and commitment –Sizable stretch for an organization

16. Core Ideology Vs. Envisioned Future Reason for Existence Never Completed Discovery Process Clearly Articulated Goal Reachable in 10-30 years Creative Process

17. Comparison of Strategic Approaches Maintaining Strategic Fit Trimming Ambitions to Match Resources Search for Inherently Sustainable Advantages Search for Niches Leveraging Resources Leveraging Resources Building New Advantages Search for New Rules

18. Comparison of Strategic Approaches Reduce Financial Risk by Balanced Portfolio Resources Allocated to Product Markets Corporate and Business Strategies Aligned by Financial Strategy Reduce Competitive Risk by Portfolio of Advantages Resources Invested in Core Competencies Corporate and Business Strategies Aligned by Strategic Intent