1. TV AND THE TABLET KARIN TIMPONE

2. Disney - ABC Digital Media… anywhere, anytime Connects consumers to our content anywhere, anytime fan experience Extends fan experience

3. First broadcast network on iTunes 2005

4. First broadcast network to stream ad-supported full episodes 2006

5. 2005 First broadcast network to offer full episodes on demand on a mobile platform 2007

6. First broadcast network to offer expert and user commentary of full episodes 201 0 2010

7. ABC Player for iPad app available at Apple iPad launch 2010

8. New platforms and devices are introduced everyday Resulting in increased media consumption by heaviest TV viewers New platforms and devices are introduced everyday Resulting in increased media consumption by heaviest TV viewers Source: Knowledge Networks

9. Viewers watch anywhere and anytime… they really do! “I have watched shows in between meetings while sitting in my car in the parking lot.”

10. How do brands present themselves in the evolving media landscape?

11. ABC Player Demo Video

12. 1M+ downloads 1M+ downloads 10M+ episode starts 10M+ episode starts “ABC turned out a phenomenal app for the iPad…” - Steve Jobs

13. And so does Phil Dunphy!

14. All of ABC’s dayparts are in the app Primetime Daytime News Fans have maximum flexibility in watching their favorite ABC shows

15. Overview of Branding Opportunities Consumer Engagement Same dynamic ad model as on ABC.com Ad units are 30 second video creative sequenced seamlessly with content Ownable Environment Ads play full screen in landscape mode Fast forward disabled Countdown timer with sponsor message Sync ad unit links to advertiser site in Safari

16. ABC has a high value digital video audience 37% watch video on ABC.com several times a week 81% are highly satisfied with the viewing experience 85% are highly likely to recommend watching on ABC.com to friends Source: ABC Research Strong fan base, especially among female viewers 62% are 18-49 years old 57% are college graduates or higher

17. Interactive ad pods within ABC’s full episode player increase advertisers’ key metrics (+22%) Unaided brand awareness (+22%) Purchase likelihood Induce numerous actions Quarter of viewers interacted with the ads Almost a third of viewers had not seen the sponsor ad anywhere else Source: ABC Research

18. Research shows that a site’s content is strongly correlated with how its advertisers are perceived Brands on media sites are considered more: Reputable and of higher quality Relevant Respected Source: OPA

19. Latest from the Labs ABC My Generation Sync Users interacted with exclusive content as they watched the show Took polls and quizzes, received behind the scenes info ABC Family Chatterbox Users can see what their friends and fellow fans are saying about the show

20. What’s working? Extending brand experience Extending brand experience Presenting a clean and ownable environment for brands and partners Presenting a clean and ownable environment for brands and partners Leveraging viewer and technology trends Leveraging viewer and technology trends

21. Thank you!