1. Get the Policy You Want CIWMB HHW Conference November 4, 2009 By: Heidi Sanborn, Executive Director

2. It Starts With Education… Need “critical mass” of understanding before big policy change or bill is possible – or… So much political horsepower you can push policy without “critical mass” EPR major paradigm change – major educational effort local and state electeds and all stakeholders Train your army! Need “critical mass” of understanding before big policy change or bill is possible – or… So much political horsepower you can push policy without “critical mass” EPR major paradigm change – major educational effort local and state electeds and all stakeholders Train your army! © 2009 by the California Product Stewardship Council (CPSC)

3. Army Training… Leverage resources – don’t reinvent the wheel Identify potential partners Partner with them, formalize partnership Fully utilize all resources, financial, listservs, and otherwise Leverage resources – don’t reinvent the wheel Identify potential partners Partner with them, formalize partnership Fully utilize all resources, financial, listservs, and otherwise © 2009 by the California Product Stewardship Council (CPSC)

4. Partner: DTSC Green Chemistry Cradle-to-cradle Through product design and industrial innovation, produce products that reduce the use of harmful chemicals and generate less emissions and waste CPSC Board Chair Rob D’Arcy at press conference talking about EPR as part of Green Chemistry 9/22/09

5. Do SWOT Analysis Identify Strengths, Weakness, Opportunities, Threats Build on Strengths, Bolster Weaknesses Change is an Opportunity Know your Opposition! Identify Strengths, Weakness, Opportunities, Threats Build on Strengths, Bolster Weaknesses Change is an Opportunity Know your Opposition! © 2009 by the California Product Stewardship Council (CPSC)

6. Build on Strengths Local governments have more power than they know or use Adopting EPR resolutions has informed future state legislators, authorized staff to testify and write letters on EPR bills QUICKLY Authorizes/directs legislative advocate (lobbyist) to support EPR bills Local governments have more power than they know or use Adopting EPR resolutions has informed future state legislators, authorized staff to testify and write letters on EPR bills QUICKLY Authorizes/directs legislative advocate (lobbyist) to support EPR bills © 2009 by the California Product Stewardship Council (CPSC)

7. Utilize Every Opportunity! “Extended Producer Responsibility (EPR), otherwise known as Product Stewardship, is the extension of the responsibility of producers, and all entities involved in the product chain, to reduce the cradle-to-cradle impacts of a product and its packaging; the primary responsibility lies with the producer, or brand owner, who makes design and marketing decisions.” * Source: CIWMB

8. Utilize the Press!

9. Get Photos! CA Ocean Protection Council Resolution 4/24/09

10. Get Data: Climate Change US Greenhouse Gas Emissions Reports © 2009 Product Policy Institute

11. Multiple Policy Pressure Points Green Chemistry Ocean Litter GHG/AB 32 Implementation Local HHW/Solid Waste Plan Updates Hauler Contracts Green Business Certification Press – Activate the Public!

12. Educate Consumers - it works! Clorox launches Brita filter recycling with Whole Foods January 2009

13. Contact CPSC Heidi Sanborn Executive Director heidi@CalPSC.org 916-480-9010 www.CalPSC.org PowerPoint in Part Funded by a Grant from the California Integrated Waste Management Board. Zero Waste — You Make It Happen. © 2009 by the California Integrated Waste Management Board (CIWMB). All rights reserved. This publication, or parts thereof, may not be reproduced without permission from CIWMB. Developed with support from the