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Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Operations & Development Strategy
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Tonight Chalk Talk presentation Set dates for: Financial Projections Model workshop Marketing Plan workshop Operations Plan Development Plan Team meetings Review Plan status Operations & Development Strategy
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Next Week Financial Plan Financial Projections Risk Customer acquisition costs In the Fire – customer survey results Operations & Development Strategy
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Business Plan Elements Executive Summary Company Overview Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Financial Projections Offering, Funding Requirements, Valuation Operations & Development Strategy
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Operations Strategy Operations section describes the inputs, processes, procedures and activities required to produce goods or services Operations How gain a competitive advantage Operations that add to your value proposition Supply chain analysis will help write this section Operations & Development Strategy
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Scope of Operations In-house vs. subcontract What is key to the success of your business – core competencies Consider: Production Product development Order fulfillment Customer service/Tech support Warehouse and shipping Installation Warranty service & repairs Operations & Development Strategy
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Operations Analysis (Walk an Order) Pre-purchase Contact points Purchase Customer support Fulfillment Joint Ventures/Partnerships People Logistical Plan & Equipment People requirements Systems & Technology Inventory levels Information requirements Operations & Development Strategy
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Ongoing Operations Identify key vendors, suppliers, strategic partners Describe the arrangements Price agreements Determine manpower requirements Provide a layout of the production or service process Determine inventory levels to support marketing Identify key performance indicators Operations & Development Strategy
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Production/Service Capacity Determine production/service capacity required based on sales forecast Type of facility – size and type of space (office, labs, production, warehouse & shipping) Location Capital assets (equipment, vehicles, buildings, fixtures, computers & software) Operations & Development Strategy
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Development Strategy What must happen to succeed? Describe 5 -10 key events that must take place with completion dates Product & process development Intellectual property Key agreements Market & beta tests Marketing actions Key hires Operations & Development Strategy
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Development Timeline Operations & Development Strategy Source: Steve Lawrence
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