1. 4.01 Marketing Information Management

2. A system that analyzes and assesses marketing information, gathered from sources inside and outside an organization. Information provides basis for decisions.

3.  Answer questions like…  Who Consumes our product? Decides to purchase?  What Products compete with ours? Benefits does the consumer seek?  Where Is the decision made to buy? Do buyers seek product info?  When Do consumers buy?  Why Do consumers buy our product?  How Do customers use our product? Much do customers buy?

4.  In order to be successful, a business MUST know its market!  To determine Marketing-information needs, the first step that a business should take is to identify the issue or problem.

5.  Sport/Event organizations maintain marketing information systems to be able to:  Identify customers needs  Tracking buying behavior  Analyze consumption patterns of customers  React to its competition  Where customers our located

7. https://www.youtube.com/watch?v=wT_uAHId8Bc

8.  Internal vs. External, Examples?  Primary vs. Secondary, Examples? census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about demographics