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1 TREFICA OF HONDURAS Andres Hernandez Sharon Udani Tianyuan Wang
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2 COMPANY PROFILE ► ► Trefiladora Centroamericana ► ► Production and commercialization of wire- related products ► ► Actively participates in the U.S., Mexican, Caribbean, South American and Central American markets ► Choluteca, Honduras ► Strategically located in Choluteca, Honduras
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3LOCATION
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4 COMPANY PROFILE ► ► Annual plant capacity exceeds 72,000 metric tons ► ► Galvanize over 36,000 metric tons of wire ► ► 8,400 metric tons in barb wire ► ► 18,000 metric tons of wire rod and rebar
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5 PRODUCTS & BRANDS Chain-link fencing High-resistance rebar Nails
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6 EMERGING MARKET ► Profit from a substantial economic growth based on significant productivity gainssignificant productivity gains technological changetechnological change change in their economic philosophychange in their economic philosophy ► Frequently characterized by political instabilitypolitical instability strong currency turbulencestrong currency turbulence high foreign debthigh foreign debt High risk and return
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7 COMPANY BACKGROUND ► Founded in 1969 ► Sold to the Vente family in the 1980s ► Virtual monopoly in Honduras, El Salvador and Nicaragua in the 1980s ► Short-term, high interest loans to increase capacity in the 1990s ► Main supplier LAEI acquired 45% ownership to lower interest
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8OVERVIEW ► Increasing losses and cash flow shortfalls ► Foreign competitors ► International competition ► Family-owned business ► Decision on capitalization and future SELL or RESTRUCTURE
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9ISSUES ► Financing Resources ► Ownership & Control ► Foreign Competition ► Quality Standards ► Local Economy ► Marketing Strategy ► COGS IMMEDIATE BASIC
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10 IMMEDIATE ISSUE MATRIX Importance Urgency Ownership & Control Financing Resources LOWHIGH LOW HIGH
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11 BASIC ISSUE MATRIX Importance Urgency Marketing Strategy & Local Economy COGS Quality Standards Foreign Competition LOWHIGH LOW HIGH
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12 COMBINED ISSUE MATRIX Importance Urgency Marketing Strategy COGS Ownership & Control FINANCING RESOURCES LOWHIGH LOW HIGH
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13 MARKET DOMINANCE 1984–1992 Virtual Monopoly Lack of Competition High Tariffs High Import Duties Running at Full Capacity
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14 EXPORTS Opened Borders Government Exports Strategy Tariff Structure Accelerated Local- currency Depreciation Exports Growth
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15 GLOBAL TRANSITION 1993-1996 International Quality Standards Opened Borders Additional Production Capacity Anemic Local Economy Illiquid Financial Sector Foreign Banks (Regional Political Risk) Borrow Locally Short-term Financing
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16 BORROWING LOCALLY High Political Risk No Foreign Banks Devaluating Currency High Inflation Rates Illiquid Financial Sector High Interest Rates
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17 INCURRING LOSS Big Expansion Machinery High Interest Loans Reneged Government Aid Reluctant Investors Accounting Loss
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18 PRECENT OF SALES COMPARISION BenchmarkTrefica Net Sales 100.0%100.0% COGS89.479.7 Gross profit 10.620.3 Selling Exp 1.38.8 G&A Exp 5.13.6 Op Income 4.27.9 Interest Exp 2.210.8 Currency Fluctuations 0.00.4 Income b/tax 4.8-3.3 Tax1.30.0 Net Income 3.5-3.3
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19 ALTERNATIVES 1. Stay the course 2. Find a US partner 3. Sell control to a Mexican Supplier 4. Sell control to LAEI
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20 1. STAY THE COURSE Pros ► 55% ownership ► Maintain control ► Wait for better opportunities Cons ► Too much high interest debt ► Potential loss of market share ► Potential bankruptcy
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21 2. FIND A U.S. PARTNER Pros ► Maintain control ► Access to U.S. financial markets ► Increase in U.S. market share ► Rationalizing production Cons ► Loss of 20% ownership ► Not enough investment to relief debt burden
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22 Historical Interest Rates Short term lempira debt 32.10% Short term USD debt 12.50% Long term USD debt 12.50%
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23 3. SELL CONTROL TO A MEXICAN SUPPLIER Pros ► $4 million investment to relieve debt burden ► Cheaper COGS ► Stay competitive in Central America Cons ► Loss of 21% ownership ► Potential loss of Presidency
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24 4. SELL CONTROL TO LAEI Pros ► Walk away with $ 5 million Cons ► Complete loss of ownership & control ► Possibly bring shame to the family
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25 DECISION CRITERIA Market Accessibility Ownership & Control Debt Structure
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26 MARKET ACCESSIBILITY AlternativeMarkets Stay the course - U.S. Partner U.S. and U.S. financial markets Control to Mexican supplier Mexico Control to LAEI -
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27 OWNERSHIP & CONTROL AlternativeVenteLAEI U.S. Partner Mexican Supplier Stay the course 55%45%0%0% U.S. Partner 35%45%20%0% Control to Mexican supplier 34%0%0%66% Control to LAEI 0%100%0%0%
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28 OWNERSHIP DISTRIBUTION
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29 Common Shares in Lempiras85,000,000 Exchange Rate (Lempiras/USD)13.50 Common Shares in USD 85,000,000 / 13.50 = $6,296,296.30 % Equity Sold (True)Value: U.S. Partner $6,296,296.30 * 20% = $1,259,259.26 Mexican Supplier$6,296,296.30 * 66% = $4,155,555.56 Sell to LAEI$6,296,296.30 * 55% = $3,462,962.65 EQUITY VALUE
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30 Investment Offer Equity Value Difference Stay the Course N/AN/AN/A U.S. Partner $1,900,000.00$1,259,259.26$640,740.74 Sell to Mexican Supplier $4,000,000.00$4,155,555.56($155,555.56) Sell to LAEI $4,000,000.00$3,462,962.65$537,037.35EQUITY
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31 PROPOSED DEBT STRUCTURE Debt Structure:19971998 Short term debt90%35% % Lempiras66%65% % US$34%35% Long term debt10%65% Total debt100%
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32 PREFERRED ALTERNATIVE Alternative Market Accessibility Ownership & Control Debt Structure Total Stay the course 0404 U.S. PARTNER 43512 Control to Mexican supplier 3238 Control to LAEI 0000
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33IMPLEMENTATION ► Let U.S. Partner invest 20% equity ► Pay off short term debt ► Long term debt with lower interest rate ► Rationalize production
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34 QUESTIONS?
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