2. “Our Job is to give the client, on time and on cost, not what he wants, but what he never dreamed he wanted; and when he gets it, he recognizes it as something he wanted all the time.” by Denys Lasdon; Architect

3. Improvements Through Innovation

4. Innovation  Don’t rely on your stakeholders knowing exactly what they want.  Rethinking the business use cases  Consider your consumers  Can you invent a better connection?  Choices and information

6. What is a Persona  An Imaginary User Created based on an intended user Used to determine the user interface  Users Characteristics User’s background User’s knowledge User’s goals

7. Sample Persona  Jill (Stay at home mom)  36, Married  3 Children (ages 2yo, 5yo, 7yo)  Has had a personal computer at home for 10 years.  Windows, Internet Explorer, MS Word, Photoshop  Has up to 5 children with her if she has her children’s friends along  Uses some apps on android phone, and a Digital Camera  “I need directions to where I am going quickly, so I can enjoy my time with my kids.”

8. Why  Know who your building the system for Understand Why they use the system Understand what they do and do not want  To provide a concrete concept of the user  To narrow down the target audience

9. Cory Richerson

10. Mind Maps  Mind map? Drawing and textual combination that represents links in memory The most basic of brainstorming and note- taking Also one of the most powerful Based on links between ideas, that link to ideas, that link… ○ Keywords ○ Links as lines

11. Mind Maps Example

12. Mind Maps Finale  Creation Central word or thing you want to brainstorm on … or freeform, without a centralized idea (at first) ○ Useful for note-taking, seeking connections Pen and paper preferred Colors! ○ Themes! Large area for work

14. Videos  Videos allow you to capture moments in time for future study.  Uses: Record and confirm proceedings. Show to developers who don’t meet the users. Record body language that can be lost when taking notes.

15. Videos  The book suggested using video in the following circumstances: Video users and developers participating in use case workshops and brainstorms. Video interviews and on-site observations. Video users at work. Video a business event. Ask the users to work through their typical response to an event, and how they do their jobs.

16. Wikis and Blogs  Wikis and Blogs provide a place where anyone can post, edit, or add to anything already posted.  Posting a proposed project outline can allow developers/designers to get feedback from anyone about anything pertaining to the product and it allows contributors to see what others are saying.

17. Document Archeology  Robert Harris

18. A method to find underlying requirements by digging through a client's reports and files. Used best with an existing system. Keep all artifacts.