1. Blogging in America How blogs are shaping businesses and mass media in the US

2. Agenda Introduction Quick background about blogs Impact on American Mass Media Impact on American Businesses Privacy and societal changes Q&A

3. About Mark University of Michigan, class of 2003, B.S. Computer Engineering IBM Microsoft Google Plaxo

4. 5 minute intro to blogs

9. Components of a blog Easy to publish web page Comments/Trackbacks RSS feeds RSS aggregators RSS search engines

10. Blog software/platform Wordpress 2.0

11. Comments/trackbacks plaxoed!

12. RSS Feeds not that interesting to humans

13. Aggregators the lazy way to get news

14. Blog search who’s talking about me?

15. Why now? Wide spread Internet access Storage costs going down Bandwidth costs going down Makes business sense with Advertising Power is limiting factor now, but not for long...

16. Some stats... 200+ Million blogs worldwide 105 Million MySpace accounts 40% of American Internet users read blogs Blogosphere doubling every 6 months

17. Blogging impact on American Media Media is now democratized. Individuals are just as powerful as the MSM New news hierarchy: MSM cues off of bloggers Every major news area: technology, politics, music

18. Effect on MSM Almost all American newspapers have moved online Small newspapers facing trouble WSJ and NYT doing well, they made good shifts to online Magazines are facing really tough times

19. Case Study: Politics HuffingtonPost.com, 750 Thousand unique visitors a month Drudge Report, 1.8 Million unique visitors a month InstaPundit, 3.8 Million pageviews a month DailyKos, 4 Million unique visitors a week George W. Bush and John Kerry used blogs in 2004 Blogs have gone mainstream

20. What’s going on? Blogging is growing at a breathtaking rate General population in the US is starting to incorporate blogs as a main news source Some traditional media outlets are facing extinction

21. who is mark jen the 99zeros story

22. who is mark jen the 99zeros story

23. who is mark jen the 99zeros story

24. What happened? I made assumptions about the culture at Google Google didn’t have a policy about blogging for employees Google made a business decision to terminate me Turned into a PR disaster for Google Legal action?

25. Free speech vs. Corporate strategy US constitution provides for free speech Only applies to government censoring Ideology vs. Capitalism

26. Blogging and companies Company perception is affected by blogs Corporate secrets can be inadvertently leaked Companies can get direct customer feedback Anyone can start a grass roots campaign for something...

27. Privacy and Societal Changes Privacy has always been a big thing in America Blogs disrupt the traditional private mindset New generations coming online are used to their lives being public Blogs, photos, social networks - all recorded publicly

28. My opinion on Search Engines I think Yahoo is the best

29. I got fired from Google everyone knows this anyways

30. I went to Singapore just last week!

31. I got baptized last year I’m Christian

32. Effects today Easy way to allow people to keep in touch People getting fired for blogging Interviewers always Google your name first Facilitating community around special interests

33. Questions? I might have answers...