1. 1-2-3 To A Healthy Life Learn. Do. Enjoy. Eating in Moderation www.freewebs.com/forgetdiets Group 5 Mary Wust Christa Leader Kelly Maltman Meghan Bouton Katherine Grzesik

2. Situation Americans are overindulging in food. Portion distortion is a national phenomenon. Today, Americans Overweight = 66% Americans Obese = 34% www.obesityinamerica.org

3. Situation Statistics "Assessing the Nutritional Knowledge and Exercise Habits.” by Heather Orza Food Group % Know Correct Portions % Believe They Consume Correct Portions Fruits38%13% Vegetables42%15% Dairy24%18% Meat34%23% Grains45%26%

4. Objectives Raise the awareness of correct portion sizes among college students, between the ages of 18 to 24, by 5% in each food group within one school semester.

5. Our Goal Food Group % Know Correct Portions Target Percent Fruits38%43% Vegetables42%47% Dairy24%29% Meat34%39% Grains45%50%

6. Audience Primary Audience: Freshmen in college Secondary Audience: College students, 18-24 years old

7. Strategies Present correct information about portion sizes in a useful manner.

8. Tactics Website with blogs & forums Video Interviews Posters & Table Tents Press Release Feature Story Printable Reference Card

9. Budget Low cost because of website Biggest cost would be paper and ink for printing Press Releases & Feature Story are no to low cost

10. Evaluation A survey will be done after the campaign time period to measure the change in awareness of the students on campus.