1. Copyright © 2010 Pearson Education InternationalChapter 5 - 1 Writing Business Messages

2. Copyright © 2010 Pearson Education InternationalChapter 5 - 2 Learning Objectives Explain the importance of adapting to your audiences and list three ways of doing so Explain why establishing credibility is vital to the success of your communication efforts Discuss four ways of achieving a business- like tone with a clear, concise style

3. Copyright © 2010 Pearson Education InternationalChapter 5 - 3 Learning Objectives Briefly describe how to select words that are not only correct but also effective Explain how sentence style affects emphasis within your message List five ways to develop paragraphs that are unified and coherent

4. Copyright © 2010 Pearson Education InternationalChapter 5 - 4 The Three-Step Process WritingCompletingPlanning Analyze Situation Gather Information Select Medium Get Organized Revise Produce Message Proofread Message Distribute Message Adapt to the Audience Compose the Message

5. Copyright © 2010 Pearson Education InternationalChapter 5 - 5 Adapting to the Audience What’s in this for me? –Be sensitive to audience’s needs –Build strong relationships –Control style and tone

6. Copyright © 2010 Pearson Education InternationalChapter 5 - 6 Audience Sensitivity Adopt a “you” attitude Demonstrate business etiquette Emphasize the positive Use bias-free language

7. Copyright © 2010 Pearson Education InternationalChapter 5 - 7 The “You” Attitude Speaking and writing for an audience –Wishes –Interests –Hopes –Preferences

8. Copyright © 2010 Pearson Education InternationalChapter 5 - 8 Business Etiquette Show respect Be courteous Use diplomacy

9. Copyright © 2010 Pearson Education InternationalChapter 5 - 9 Emphasize the Positive Avoid negativity Stress benefits Use euphemisms

10. Copyright © 2010 Pearson Education InternationalChapter 5 - 10 Use Bias-Free Language Age Gender Disability Race or ethnicity

11. Copyright © 2010 Pearson Education InternationalChapter 5 - 11 Audience Relationships Establish your credibility Project the company’s image

12. Copyright © 2010 Pearson Education InternationalChapter 5 - 12 Establish Your Credibility HonestyObjectivityAwareness CredentialsEndorsementsPerformance ConfidenceCommunicationSincerity

13. Copyright © 2010 Pearson Education InternationalChapter 5 - 13 Project Company Image Be a spokesperson Follow guidelines Observe colleagues

14. Copyright © 2010 Pearson Education InternationalChapter 5 - 14 Control Style and Tone Use a conversational tone Use plain language Select active or passive voice

15. Copyright © 2010 Pearson Education InternationalChapter 5 - 15 Conversational Tone Business communication –Differentiate between texting vs. writing –Avoid pompous language –Avoid preaching or bragging –Be careful with intimacy or humor

16. Copyright © 2010 Pearson Education InternationalChapter 5 - 16 Using Plain Language Project a “You” attitude Respect the audience Boost productivity

17. Copyright © 2010 Pearson Education InternationalChapter 5 - 17 Using the Right Voice Active voice (subject-verb-object) –Direct, concise, vigorous Passive voice (subject-verb-object) –Indirect, tactful, reserved

18. Copyright © 2010 Pearson Education InternationalChapter 5 - 18 Composing the Message Word choice Sentences Paragraphs

19. Copyright © 2010 Pearson Education InternationalChapter 5 - 19 Choose Strong Words Correct Effective Abstract Concrete

20. Copyright © 2010 Pearson Education InternationalChapter 5 - 20 Communicate Effectively Select powerful words Choose familiar words Avoid clichés and buzzwords Use jargon carefully

21. Copyright © 2010 Pearson Education InternationalChapter 5 - 21 Write Effective Sentences Choose the type of sentence Emphasize key thoughts

22. Copyright © 2010 Pearson Education InternationalChapter 5 - 22 Craft Good Paragraphs Unity and coherence –Topic sentence –Support sentences –Transitional elements

23. Copyright © 2010 Pearson Education InternationalChapter 5 - 23 Paragraph Development Illustration Classification Cause and effect Problem and solution Comparison and contrast

24. Copyright © 2010 Pearson Education InternationalChapter 5 - 24 Format with Technology Style Sheets and Templates Smart Documents Master DocumentsAuto-Completion Auto-Correction Endnotes, Footnotes, Indexes and TOCs WizardsMail Merge