1. ANDROID

3. OVERVIEW ➲ Powerful mobile devices Capable of general-purpose computing; Will become the next PC Enormous base and growth ➲ Google developed Android Linux kernel but becoming a fork Powerful free SDK and tools makes low to no-risk entry Support by Google, OEMs and telcoms ➲ Android will be the mobile OS of choice OEM creates unit with best mobile OS Telcoms can customize User gets Android Marketplace, others shopping

4. Android Platform Highlights The Android platform introduces many features for users and developers. Below is a list of the new features which will make Android even better! Performance Improvements Faster Camera start-up and image capture Much faster acquisition of GPS location (powered by SUPL AGPS) Smoother page scrolling in Browser Speedier GMail conversation list scrolling New Features On-screen soft keyboard Works in both portrait and landscape orientation Support for user installation of 3rd party keyboards User dictionary for custom words Home screen Widgets Bundled home screen widgets include: analog clock, calendar, music player, picture frame, and search Live folders Camera & Gallery Video recording Video playback (MPEG-4 & 3GP formats) Bluetooth Stereo Bluetooth support (A2DP and AVCRP profiles) Auto-pairing Improved hands free experience

5. BACKGROUND ➲ Open Handset Alliance established on 5 November 2007 – 10 mobile operators – 13 software companies – 15 semiconductor producers – 13 handset producers – 8 system integrators ➲ First products Android SDK on 12-Nov-2007 First handset HTC Dream 22-Oct-2008

6. Android history timeline July 2005 Google purchased a little known company called Android Inc. November 5th, 2007 Open Handset Alliance announces Android November 12th, 2007 Early look SDK released April 17th, 2008 Android Developer Challenge I. $5 million in total awarded to developers for great Android applications August 28th, 2008 Android Market announced September 23rd, 2008 T-Mobile G1 World's first Android- powered phone announced. September 23rd, 2008 Android 1.0 SDK release Developers have access to first 1.0 compatible SDK. October 21st, 2008 Android Open Source Project Source code is released

7. Why android? Android Dominate the Mobile Market – 33% worldwide, 44% in US More Type and Stronger Sales – Motorola Droid, HTC Hero, Samsung Gallery, Huawei... Larger Space For Different Kinds and Ideas – Full access to entire platform source for developers Easy access to Google applications – Google Search, Google Maps, Gmail, Google Calendar

8. WORLDWIDE MOBILE DEVICES SALES Growth = 13.8% 1000

9. WORLDWIDE SMARTPHONE SALES Growth = 50.5% 1000

10. ANDROID FAST GROWTH ➲ During 2Q2010 Android share grows to 17% from 12% Microsoft share declines 2.2% RIM share declines 1.8% Apple share declines 1.3% Iphone 4 launched in June ➲ Android share of smartphone market forecast to rise to 24.6 percent between 2010 and 2014.

11. DEVELOPER VIEWPOINT ➲ Market Opportunity Current strong market position Favorable press, reviews, user comments High growth expectations ➲ Development Support Google Device OEMs (Samsung, HTC, Motorola, etc.) Telcoms Worldwide: Sprint, Vodafone, NTT, China Mob, etc. Thailand: True, AIS, etc. ➲ Community And Users

12. Android Market Google Market - Part of GMS apps 3 rd party apps submitted to Google, approved and distributed through Market Both Free and Paid apps Apps now limited to 50 MB; updates possible through Market Monetization through ads available Available in many countries, not all countries have support for paid apps Other Market place applications available – Amazon has announced its own Android Market place App searches filtered based on Manifest file (eg. if a device does not have trackball, apps using trackball will be filtered out) Every app publishes a list of components the app will access and permissions need to be granted before installation Apps installed on device and SD card (SD Card from Froyo)

13. WHAT MAKES ANDROID SPECIAL? ➲ Truly open, free development platform Linux based ➲ Component-based architecture Reusable, replaceable modules ➲ Multi-layer isolation of programs ➲ Many services included High quality graphics and sound ➲ Portability across hardware Java programs executed by Davlik virtual machine ARM, x86 and other ➲ Support by multiple large organizations

14. Open Market Developers will be able to make their content available on an open service hosted by Google that features a feedback and rating system similar to YouTube.

15. Yummy Desserts! Cupcake Donuts Éclair Frozen Yoghurt (Froyo) Gingerbread Honeycomb What do these have in common?

16. ANDROID SYSTEM ARCHITECTURE

17. ANDROID APP COMPONENTS 1 ➲ Activities An activity is a core component of the Android platform. Each activity represents a task the application can do, often tied to a corresponding screen in the application user interface. ➲ Content providers Data stored on the device which can be used by multiple applications. The Android model makes it easy to make this data available to your own applications as well as others. An example is the content provider for contacts with the contained names, addresses, phone numbers, etc. available to any application.

18. ANDROID APP COMPONENTS 2 ➲ Services ➲ Tasks that run in background without the user’s direct interaction. An example would be music playing while the user is on another program. Another activity may bind to that service to switch tracks, all in the background. ➲ Intents System messages notifying activities of various events eg. memory stick inserted, file download completed, activity launched from menu. Intents can be created to give status reports such a how much of file is copied or warnings eg. left turn at next intersection.

19. DEVELOPMENT FEATURES 1 ➲ Multimedia Audio and video playback and record ability will be native in the devices. Interrogate these and use as desired eg. video recording, music playback, microphone for audio notes. ➲ Network Most Android devices will be Internet ready. The net can be accessed at any desired level, from Java sockets to the integral WebKit-based web browser which can be embedded into your apps.

20. DEVELOPMENT FEATURES 2 ➲ Storage ➲ Global positioning system (GPS) Many devices will have GPS receiver to dtermine location. This location data can be used in navigation as well as triggering activities. ➲ Phone services All phone services eg. Initiate and receive calls, short messages, data transmittals

21. KEY TOOLS ➲ Linux, Windows, Mac OSX ➲ Java (Oracle/Sun) Java SDK 6 update 22 ➲ SDK (Google) Android SDK r7 ➲ Eclipse Eclipse 3.6.1

22. APPLICATION ➲ Devices Phones Tablets Netbooks Embedded and control units ➲ Apps

23. IMPLEMENTATION ➲ Cheap: Install the tools Java, Eclipse, Android SDK Your computer: Windows, Linux, Mac Phone emulator included ➲ Easy: Create your first program Android Development Toolkit (ADT) Plugin for Eclipse, written by Google Examples and tutorials available Run on the Emulator Verify by USB connecting a phone to computer ➲ Rewarding: Prepare to publish eg. Google Market

24. SOFTWARE DEVELOPMENT DesignTesting Release Process Errors? Design Error? No Yes No Yes

25. ECLIPSE WITH EMULATOR

28. Camera Hardware and Application Camera hardware Camera application

29. RELEASE PROCESS Prepare for Build Perform Build “Release Candidate” Thoroughly Test Build Publish Release Test Packaged Release Candidate Package and Sign Package Fix Bugs! Got Bugs? No Bugs?

30. APP INVENTOR ➲ Googlelab development ➲ No developer experience needed ➲ Create functional flowsheet ➲ Assemble modular blocks ➲ Final product can be sold on Android Market

31. ONLINE ANDROID RESOURCES ➲ Android developer website http://developer.android.com ➲ Open Handset Alliance http://www.openhandsetalliance.com ➲ Android Market http://market.android.com/publish ➲ Android libraries and extensions http://openintents.org ➲ Android developer forum http://www.anddev.org

32. OUTLOOK ➲ Android will continue rapid growth Expected to be #1 smartphone by 2014 ➲ Handsets will be major market tablets and netbooks significant fringe ➲ Google will guide but not rule Android Telcos want to differentiate and have image Telcos want to lock users Telco aims conflict with developers and update process Google is expected to impose more uniformity System minimum requirements GUI design

33. SUMMARY ➲ Solid, proven, popular, open platform ➲ Used on wide range of devices ➲ Support from Google, OEMs, telcoms ➲ Low barriers to entry ➲ Major opportunity for new developers ➲ Creativity, hard work, persistence

34. SUMMARY ➲ Solid, proven, popular, open platform ➲ Used on wide range of devices ➲ Support from Google, OEMs, telcoms ➲ Low barriers to entry ➲ Major opportunity for new developers ➲ Creativity, hard work, persistence