1. Situation Analysis Internal and External

2. Situation Analysis: Internal  Corporate issues Corporate mission and goals Growth and consolidation strategies

3. IHC Mission Statement  Excellence in the provision of health care services to communities in the Intermountain region  IHC’s commitments to its mission statement are:  1. Excellent service to our patients, health plans members, customers, and physicians is our most important consideration

4. IHC (continued)  2. We will provide our services with integrity. Our actions will enhance our reputation and reflect the trust placed in us by those we serve.  3. Our employees are our most important resource. We will attract exceptional individuals at all levels and provide fair compensation and opportunities for personal and …

5. IHC (continued)  …professional growth. We recognize and reward employees who achieve excellence in their work.  4. We are committed to serving diverse needs of the young and old, the rich and poor, and those living in urban and rural communities.

6. IHC (continued)  5. We will reflect the caring and noble nature of our mission in all that we do. Our services must be high quality, cost- effective, and accessible; achieving a balance between community needs and available resources.

7. IHC (continued)  6. It is our intent to be a model health care system. We will strive to be a national leader in non-profit health care delivery.  7. We will maintain the financial strength necessary to fulfill our mission.

8. Growth Strategies  Market Penetration Sell more of existing products to current market Under what conditions? Examples  Diet Coke  Davis Hospital OB

9. Growth Strategies  Market Development Take existing products to a new market Under what conditions? Examples  Baking soda  Ogden Clinic satellite offices

10. Growth Strategies  Product Development Introduce new product to existing markets Under what conditions? Examples  Flavored diet colas  IHC Health plans; ORMC heart center

11. Growth Strategies  Diversification Introduce new product to new markets Under what conditions? Examples  Coke Zero  Honda generators  U of U clinics

12. Good Samaritan case study

13. Situation Analysis: Internal  Marketing specific issues Marketing resources Financial resources Human resources Senior management support Political factors