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 Locations can come in all sizes and shapes  From mountaintop resort to cruiseship sailing  People often want to escape from daily routine  People.

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Presentation on theme: " Locations can come in all sizes and shapes  From mountaintop resort to cruiseship sailing  People often want to escape from daily routine  People."— Presentation transcript:

1  Locations can come in all sizes and shapes  From mountaintop resort to cruiseship sailing  People often want to escape from daily routine  People are attracted to pleasing natural beauty  Area that have developped entertainment  Area with mild climate  → Important destination component: Ease of access Destinations

2  The Romans were the first to enjoy the pleasures of resorts  They were build around public baths  Located at hot natural mineral springs  → Main reason for travel Roman Empire

3  There are different way to classify destinations  By Season: Summer resort – Winter resorts – Winter vacation resorts – Four season resorts  By Type of trip: Cruise – Beach – Casino - Ski  → By considering seasonality and level of commercial developent Classifying Destinations

4 Tourist Destination Level of Commercial Development Degree of Seasonality Far from the crowd Links to the past Seasonal delights Sport activities City sights Year-round playgrounds  There are six groupings that emerge when the primary influences of seasonality and level of commercial and investment are taken into consideration

5 Far From the Crowd Level of Commercial Development Degree of Seasonality Far from the crowd  → Hunting and fishing lodges – Guest ranches  Managers must in a short period of time hire and train the staff – Bring all system into operation  Difficulty to find on short notice an electrician.

6 Links to the Past  → Heritage sites – Religious sites  Might be affected by religious holidays (Jerusalem, Mecca, Varanasi) → Pilgrimages  Heritage sites are the hottest trend. Tourists want to learn about their roots. Level of Commercial Development Degree of Seasonality Links to the past

7 Seasonal Delights  → Mountain, seaside or summer resorts  A resort is traditionally a summer operation offering besides a comfortable room and goood food, seaside or mountain location scenic, historical, recreational or therapeutic advantages. Level of Commercial Development Degree of Seasonality Seasonal delights

8 Sporting Activities: Snow Holiday  Problem of unpredictable weather pattern  Investments in snow-making and grooming equipment to start and maintain a ski resort  Potential number of skiers decreasing  Very risky investment Level of Commercial Development Degree of Seasonality Sport activities

9 Sporting Activities: Golf Resorts  In USA, 40 million golfers, in USA and Europe, golf grow fastly → Need of new golf courses  Golf is both recreational, a social event, and an opportunity to enjoy the natural surroundings  Golf courses are an important resort revenue center. Level of Commercial Development Degree of Seasonality Sport activities

10 Year-Round Playgrounds: Spa  Technically “spa” means mineral spring  Place where people go rejuvenate bodies & minds  Where people will find healthy food, exercice classes, baths, massages, herbal treatments and educational training programs. Level of Commercial Development Degree of Seasonality Year-round playgrounds

11 Year-Round Playgrounds: Cruise Ships  Cruising is booming because cruising is fun  Duration between 3 to 18 days  Popular destinations: 1. The Caribbean 2. The Mediterranean 3. Alaska 4. Coast of Mexico Level of Commercial Development Degree of Seasonality Year-round playgrounds

12 Year-Round Playgrounds: Cruise Ships  Cruise ships carry a large staff in charge og hotel operation, including  Hotel manager, housekeeping staff, chef and kitchen staff, maitre D and dining room staff, F&B manager  Occupency rate: 95% (70% for hotels)  Satisfaction rate: 85% and over are “extremely” or “very” satisfied (the highest in the travel business)  1. Everyone receive the same service quality 2. experience new activities 3. feeling of security.

13 Year-Round Playgrounds: Casino Resorts  Casino resorts are a groing segment of tourism  Travelers look for other entertainment experiences  Casino resorts in Nevada such as Las Vegas provide a large diversity of entertainment in order to attract the family market. Level of Commercial Development Degree of Seasonality Year-round playgrounds

14 Year-Round Playgrounds: Integrated Resorts  Also called “four-season resorts”  A sort of giant country club with rooms  Destination designed to be self-contained vacation retreats. Level of Commercial Development Degree of Seasonality Year-round playgrounds

15 City Sights Level of Commercial Development Degree of Seasonality City sights  City that has developped a tourist destination. Tourists are attracted to those locations because:  1. Great food 2. Accommodations 3. Interesting things 4. Beautiful architecture 5. Sense of history 6. Friendly people 7. Unique caracter.


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