3. She grew up with them  Nostalgia  The touch technology available in the mother’s day  Memories

4. Our Customer Her Needs  iPad equipped mothers of young children, ages 12 months to 5 years old  Specifics:  Age: 25- 34  Professionals  HHI: >$60,000k/year  Marital Status: Engaged or Married  Keep her child occupied  Easy enough for a child to navigate on his or her own, but holds the child’s attention  Wants to entertain her child.  Wants her child to get more enjoyment out of reading  Wants the child to equate reading with fun  Wants to educate her child.  Instill simple morals  Identify animals, actions, and sounds  Basic read along to narration  Make memories with her child

5. A children’s sound storybook designed exclusively for the iPad

6. With over 19,047 titles in the Apple Bookstore, what makes our iPad book different from our competitors?

7. Traditional titles  Key partnership with the Project Gutenberg  A volunteer-based organization that creates an online digital library of literature considered to be in the public domain.  Over 36,000 titles in their library.  Fairy tales and folk tales  Rapunzel, Hansel and Gretel, Tom Thumb, Rumpelstiltskin, etc.  Benefits  Large supply of free story material  Appropriate reading level  Opportunity to insert lots of sounds  Impart a moral  Pass on cultural works to another generation

8. Design  Colorful, fun illustrations  Large, easy-to-read font  Helps early readers  Sound buttons  Fun for kids  Breaks up the monotony  Nostalgic feel  Makes reading enjoyable for mothers, too  Allows mothers to share a bit of their childhood with their children

9. Easy to navigate  Created exclusively for children ages 12 months to 5 years old.  Simple swipe to turn the page format  Large easy-to-push sound buttons  Simple navigation from the table of contents  Professional narration

10. It’s FREE!