1. www.o-s-k.dk Presented by: Mette Liisberg, Pia Nielsen and Line Fjellerad

2. 2 Agenda  Why Odense swim club?  Target group  Purpose  Development stage  Design  Usability  Benchmarking  Strategies  Questions

3. 3 Why Odense swim club?  5 options  Bad first hand impression  Many opportunities to make changes

4. 4 Target group/Purpose  Main target group Young people under 25 Young people under 25  Secondary target group Older than 25 Older than 25  The purpose of the homepage is to inform

5. 5 Development stage The e-Business ladder Step 1: Estbl. Infra-structure ▬ Technical infrastructure is etablished Step 2: Marketing and communiccation ▬ E-mails are used more and more ▬ Web-site development for marketing purposes Step 3: Integration ▬ Work routines are integrated ▬ Intranet developed ▬ Most employees have access to Internet Step 4: e-Business ▬ Products + Services sold on the Internet ▬ Integration of Purchasing-, sales, and production systems ▬ Direct digital contact to customers

6. 6 Design  Basic and simple design  Boring colors  Language Easy to understand Easy to understand Nice “tone” Nice “tone” Not consistent in their way of spelling Not consistent in their way of spelling  Graphics No pictures and animations No pictures and animations

7. 7 Usability  Announcements Not kind and understandable Not kind and understandable  Language Adapted to the users Adapted to the users  Update the information Only visible in case of news Only visible in case of news  Test of usability Easy to navigate Easy to navigate

8. 8 Benchmarking  Wide competition Other sports clubs and unions Other sports clubs and unions  Narrow competition FREM-Odense and OSLF FREM-Odense and OSLF  Benchmarking test

9. 9 Future strategy  Online booking System  Pictures  Colors  Calendar  Forum

10. 10 Questions