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Monday, July 13, 2015Websa Technology Ltd. © 20061 of 33 May 12 th, 2006
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Monday, July 13, 2015Websa Technology Ltd. © 20062 of 33 Agenda Introduction Background Technical Features & Future Improvements Business Component Conclusion Q&A
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Monday, July 13, 2015Websa Technology Ltd. © 20063 of 33 Introduction – Who We Are Wilson Kwong Andy Leung Stephen Au-Yeung Edwin Wong Bobby Ho CEO CFO COO CTO (Hardware) CTO (Software)
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Monday, July 13, 2015Websa Technology Ltd. © 20064 of 33 Introduction – The Opportunity Increased Wireless Subscribers Cell phone radiation during extended calls Signal strength of cell phones Ergonomic concerns of small cell phones
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Monday, July 13, 2015Websa Technology Ltd. © 20065 of 33 Introduction – Market Comparison TelusRogersFido $25$32$25 Basic land line 150 weekday 1000 Evening and weekend Fido to Fido 100 weekday $25 x 12 months = $300 / yr savings AT LEAST!
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Monday, July 13, 2015Websa Technology Ltd. © 20066 of 33 Introduction – Current Solutions PhoneLabs’ Dock-N-Talk –Similar product –Wired connection between cell phone and home phone Motorola –Can only support dedicated cordless home phones by Motorola
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Monday, July 13, 2015Websa Technology Ltd. © 20067 of 33 Introduction – Our Solution Wireless Mobile-Dock –Allow users to make out-going calls and receive in-coming cell phone calls through their off the shelf telephone –No Land Line required –Multi-cell phone support
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Monday, July 13, 2015Websa Technology Ltd. © 20068 of 33 Introduction –Target Market Current Target Market –People always on the go –Business people –Students –Single person household Future Target Market –Family Households –Small Businesses
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The System
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Monday, July 13, 2015Websa Technology Ltd. © 200610 of 33 Overall System Structure
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Monday, July 13, 2015Websa Technology Ltd. © 200611 of 33 Base Station Module - Overview Mobile Phone SMPI Base Station Wireless Transmission Unit Interface between the Mobile Phone and the Wireless Mobile-Dock system Extract the mobile phone signals Receive the corded phone signals
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Monday, July 13, 2015Websa Technology Ltd. © 200612 of 33 Base Station Module - Software AT Command to control to pick up phone call, dial phone call and terminate phone call Monitor the cell phone state by reading the return packets from the cell phone
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Monday, July 13, 2015Websa Technology Ltd. © 200613 of 33 Base Station Module - Hardware
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Monday, July 13, 2015Websa Technology Ltd. © 200614 of 33 Base Station Module - Hardware Mobile PhoneMAX232InverterMCU RS232 Serial Data Cable MAX232 Communication Interface Signal Inverter Microcontroller
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Monday, July 13, 2015Websa Technology Ltd. © 200615 of 33 Receiver Station Module - Overview Home Phone SMPI Receiver Station Wireless Transmission Unit Interface between the Home Phone and the Wireless Mobile-Dock system Extract the home phone signals Receive the cell phone signals
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Monday, July 13, 2015Websa Technology Ltd. © 200616 of 33 RSM - Overview Plug & Play Interfacing with a normal telephone Provides normal Call Progress Tones –Dial Tone –Reorder Tone Detects DTMF Tones Provides proper ring voltage to ring telephones
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Monday, July 13, 2015Websa Technology Ltd. © 200617 of 33 RSM - Hardware Call Progress DTMF PIC Microcontroller DAA
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Monday, July 13, 2015Websa Technology Ltd. © 200618 of 33 Wireless Transmission Module (WTM)
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Monday, July 13, 2015Websa Technology Ltd. © 200619 of 33 WTM – Overview
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Monday, July 13, 2015Websa Technology Ltd. © 200620 of 33 WTM – Radio CC1100 by Chipcon Simple to use –Auto packet handling / filtering –Internal buffer (60 bytes) Available in “plug and play” module
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Monday, July 13, 2015Websa Technology Ltd. © 200621 of 33 WTM – Radio
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Monday, July 13, 2015Websa Technology Ltd. © 200622 of 33 WTM – Time Division Duplex
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Monday, July 13, 2015Websa Technology Ltd. © 200623 of 33 WTM – Time Division Duplex
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Monday, July 13, 2015Websa Technology Ltd. © 200624 of 33 WTM – Current State 2 way voice communication Command data cannot be sent during voice communication –TDD period (too short) –More powerful processor –Voice compression
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The Business Aspects
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Monday, July 13, 2015Websa Technology Ltd. © 200626 of 33 Cost and Budget Initial Estimation: $700 Prototype Cost: $1000 Projected Price Breakdown: Microcontroller: $10Crystal Oscillator: 50¢ RF Radio: $10SLIC: $10 DTMF: $5Other Electronics: $2 PCB: $2Packaging: $5 Total Cost: $42.50
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Monday, July 13, 2015Websa Technology Ltd. © 200627 of 33 Potential Profit $100 - $120 CDN retail price 10,000 - 50,000 units sold in the first year Market aim for America and Asia Potential revenue: $1million - $5million
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Monday, July 13, 2015Websa Technology Ltd. © 200628 of 33 Marketability 3 Billion wireless subscribers projected in 2008 Quarter million cell phones shipped in 2006 Q1 according to ZDNet Asia is a rapidly growing market Worldwide market potential
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Monday, July 13, 2015Websa Technology Ltd. © 200629 of 33 Future Expansions Support multiple cell phone models Central routing supporting multiple BSMs and RSMs VoIP Bluetooth connection between cell phone and BSM
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Conclusion
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Monday, July 13, 2015Websa Technology Ltd. © 200631 of 33 What We Learned Telephone interfacing Cell phone interfacing Wireless communications –Time Division Duplex Importance of proper development tools Importance of timely and sufficient parts sourcing Importance of team and time management
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Monday, July 13, 2015Websa Technology Ltd. © 200632 of 33 Acknowledgements Andrew Rawicz Steve Whitmore Fred Heep Brad Oldham
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Monday, July 13, 2015Websa Technology Ltd. © 200633 of 33 Q&A Any Questions?
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