2. L’OREAL BRANDSTORM Since its creation in 1993, more than 23,000 students have taken part in this exciting marketing competition, revamping international L’Oréal brands: 2006 figures: Over 4,400 students 176 universities 32 countries 19931 country (France) 1997 7 counties (International) 2003 18 countries 2004 26 countries 2005 31 countries 2006 32 countries A unique international marketing competition that gives you the opportunity to take on the role of a marketing brand manager and revamp an existing L’Oréal brand.

3. 54 teams registered from 16 universities 30 pre-cases submitted – active participation: Nottingham Trent, Warwick and Cambridge 7 finalist teams from 5 universities: –2 teams - Nottingham Trent University –2 teams - Warwick University –1 team - Bath University –1 team - Cambrigde –1 team - Manchester Metropolitan University BRANDSTORM 2007 UK FIGURES

4. WHAT’S IT ABOUT?????

5. Get the real life experience of being a brand manager cosmetics market Learn about the intriguing cosmetics market Discover a passion for products Confront your ideas with top L’Oreal executives LIFE AS A BRAND MANAGER

6. Develop an original concept: brand positioning, coherence with its values a new range of products Launch a new range of products, packaging and communication campaign global communication & design agency Work with a global communication & design agency Unleash your creativity!!! TURN IDEAS INTO PRODUCTS

7. Unique human adventure: interact with people from different backgrounds and walks of life L’Oréal Brandstorm Community Become part of the L’Oréal Brandstorm Community unforgettable experience Live an unforgettable experience MELTING POT OF DIVERSE CULTURES

8. PRIZES

9. Present at the Tate Modern before a prestigious Jury Interact with other teams, L’Oreal managers, Human Resources managers…network The winning team will be invited to Paris to compete in the International Finals. The team will have the opportunity to represent both its country and its university at this worldwide event NATIONAL FINALS

10. 1st prize Choose an artistic capital of the world and your team can travel for a total value of € 10,000 Win the L’Oréal Brandstorm CUP for your University 2nd prize Your team wins a trip worth € 5,000 3rd prize Your team wins a trip worth € 2,500 INTERNATIONAL FINALS

11. Best Communication Campaign A renowned worldwide advertising agency awards prize for the Best Communication Campaign