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What would a better complaint handling world look like? Professor Cosmo Graham School of Law www.le.ac.uk
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What we know Complaint handling matters; consumers don’t want additional problems in making a complaint; service failures cost money and reputation; good complaints processes help to do the opposite; information from complaints is a valuable source of learning
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Telecoms and complaints Large numbers of complaints –Australia – 230,065 TIO (08-09) –UK – 8,867 Customer service –Ofcom – 1,000 per month on CS –2006 Survey – UK telecoms complaint handling worse than retailers, banks and utilities –TIO/Otelo raise this as a problem
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Principles - internal systems Accessibility Effectiveness Fairness and consistency Responsiveness Organisational ownership and commitment
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Accessibility and effectiveness Accessibility –Easy access –Clear information –Free Effectiveness –Ability to respond to complaint –Organisational learning
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Fairness and responsiveness Fairness –Objectivity Responsiveness –Dealing with the issue in a timely manner –Not moving the customer around
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Organisational ownership and commitment Ownership by the leader –Sign that complaints matter –Front line versus higher ups –Relation to learning from complaints
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Principles – external systems Accessibility Consumer support Fairness Effectiveness Redress Independence Accountability
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Conclusions Complaint numbers too high Industry failure? Need to re-think regulatory arrangements? Devil in the detail
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