1. Implementation of Lyris Mark Engebretson School of Public Health

2. Background In early 2006, SPH had…  One biweekly internal newsletter for all students, faculty, and staff (SPH News)  An all-school listserv (manually updated) everybody@sph.umn.edueverybody@sph.umn.edu  A communications problem

3. Background  AHC and SPH focus groups learned that students didn’t know if SPH News (and AHC News Capsules) was intended for them; these newsletters didn’t seem relevant  E-mail list was spammed by people within the school and by people outside the school

4. Background This was typical: “Attention SPH students, faculty and staff: In the interest of promoting wellness and togetherness I would like to start an informal tradition of a morning group run/jog for anyone interested. … Lets meet Tuesday and Thursday (April 3rd and 5th) at 7:45 am at the gopher statue outside the rec center.”

5. Background Two days later… “Attention SPH students, faculty and staff, I am sorry if anyone came to the run thursday morning and didn't find me there. I was not feeling well that morning and could not make it. I will be at the gopher statue this Tuesday and Thursday at 7:45 for those who would like to run. See you there!”

6. Solutions  Develop e-mail policy  Develop targeted e-newsletters  Implement Lyris  Create opt-out student-to-student listserv

7. E-mail Policy  Modeled after other colleges/universities  Intended to reduce the volume of e-mail  Intended to promote more planning when communicating with internal audiences

8. E-mail Policy Types of E-mail, Approval and Delivery:  Urgent messages  Important messages (messages of school-wide importance)  Informational messages www.sph.umn.edu/about/policies/email.html

9. E-mail Policy Lists affected:  All School  All Faculty  All Students  All Staff Approvers:  Dean  Associate and Assistant Deans  Student Services Director

10. Delivery Process/Guidelines  Lyris must be used to deliver messages  Lists must be managed in Lyris  Divisions urged to use Lyris  Guidelines provided regarding subject/body of message, attachments (none), sender info, etc.

11. SPH e-newsletters Internal:  SPH News (faculty/staff) biweekly  The Weekly SPHere (students) External:  SPH Alumni News (quarterly)  Research Brief (monthly)  Welcome ‘U’ News (monthly)  SPH Mentor Connection (monthly)  CPHEO News  MHA alumni info

12. SPH e-newsletters

13. SPH e-newsletters (text)

14. GIL Segments All internal mailings (newsletters and other mailings) use the appropriate GIL segment:

15. Advantages  Central record of all mass e-mailings  GIL segment is updated automatically prior to each mailing  Tracking of opens, clickthroughs  More control over formatting of e- newsletters (text version is link to web)

16. Disadvantages  More of my time spent managing manual lists and sending e-mails:  For the Dean  Associate Deans  HR Director  Etc…..

17. Some Numbers  Opens average 34%  Clickthroughs average 22.5%  20,203 pageviews and 4,157 visitors for online Weekly SPHere in 2007-08 school year

18. Other e-mail Tools  Deliver blogs, podcasts via e-mail to subscribers using:  Feedburner (www.feedburner.com)www.feedburner.com  Feed Blitz (www.feedblitz.com)www.feedblitz.com

19. Feedburner

20.  Feedburner’s “BuzzBoost” provides a snippet of JavaScript to paste into your pages so you can republish feeds.

21. Thank You: Peter Riemenschneider Peter Wiringa Jane Gehan Joann Gustafson John Kellogg