1. Strategic Design: The Art of Social Sculpting Tracy Fullerton, Assistant Professor USC School of Cinema-TV Interactive Media Division Co-director, EA Game Innovation Lab tfullerton@cinema.usc.edu

3. Interactive Media Division

4. EA Game Innovation Lab

6. Cloud

8. Early Prototypes: Camera & Control 2D prototype Particle prototype 1 Particle prototype 2 Camera prototype Camera & Control prototype

9. User Testing

10. Play Cloud Video

11. www.thatcloudgame.com Released November 2005 (free download) Featured on: –CBS Sunday Morning –G4 Attack of the Show –SpikeTV Gamehead As of now, there have been ~500,000 downloads