1. Chapter 3 “Buyers and Online Behaviors” By Greg Mannering, Molly Levin, & Christian Marchan

2. “Obsessive Internet Use Poses Risk of Isolation, Depression” by Barbara Jamison Overuse of the Internet has many risks Isolation, depression, failure Isolation, depression, failure Sacrifice sleep, relationships, social interactions Sacrifice sleep, relationships, social interactions Suffer from mental illness, loneliness Suffer from mental illness, loneliness Similar risks as gambling Similar risks as gambling Appeal of the Internet New identity, access to information New identity, access to information Don’t have to leave the house for entertainment, communication, shopping, etc. Don’t have to leave the house for entertainment, communication, shopping, etc.

3. “Smoking Out Online Buyers” New York Tax on Cigarettes (One Pack= $7.50) Sales decrease, Online Sales Increase (Savings = $5.50) Cigarette Vendors On Their Way Out Other Industries: Automotive, Financial, Clothing, Computer Sales Growth Rate 15-20% within the next 5 years. Motives to Go Online:Cost, TimelinessNecessitySpecificityResearch/Comparison Textbook talks about Small and Large Business shift marketing to Online efforts to offer incentives. Written By: Rebecca Lieb

4. “The Internet Transforms Modern Life” by Steve Almasy Over the past decade the internet has transformed the way we live, work, and play. Internet use has increased tremendously over the past 10 years. In the mid 1990’s there were 4 million users, today there are about 1 billion people going online. People are relying on the internet to: Shop Shop Get News Get News Keep in contact with family and friends Keep in contact with family and friends Pay bills Pay bills The evolution of web 2.0 is changing our use. (broadband, blogs, wikis, RSS, etc.) In chapter 3 the textbook explains the various reasons we connect to the internet, which can be very valuable information from a marketing standpoint.