1. Scaling Obama: Applying the Online Campaigning Lessons of '08 to State and Local Races Colin Delany, Epolitics.com Judith Freeman, New Organizing Institute Scott Goodstein, Revolution Messaging Julia Rosen, Courage Campaign @epolitics / @judithfreeman @neworganizing / @sgcatalyst @revmsg / @juliarosen

2. Learning from Obama: Lessons for Online Communicators in 2009 & Beyond Free E-book (PDF) Download at Epolitics.com

3. Basic Lessons from the Obama campaign:

4. 1.Tools are less important than how you use them

5. Basic Lessons from the Obama campaign: 1.Tools are less important than how you use them 2.Online outreach is incremental and rewards an early start

6. Basic Lessons from the Obama campaign: 1.Tools are less important than how you use them 2.Online outreach is incremental and rewards an early start 3.Simple improvements can make all the difference

7. Basic Lessons from the Obama campaign: 1.Tools are less important than how you use them 2.Online outreach is incremental and rewards an early start 3.Simple improvements can make all the difference 4.Most tools are cheap in money but expensive in time

8. Basic Lessons from the Obama campaign: 1.Tools are less important than how you use them 2.Online outreach is incremental and rewards an early start 3.Simple improvements can make all the difference 4.Most tools are cheap in money but expensive in time 5.Online/offline integration is absolutely essential

9. Real Obama Victory: Putting People to Work 1. Supporters can often spread the word on your behalf more effectively than you can alone

10. Real Obama Victory: Putting People to Work 1. Supporters can often spread the word on your behalf more effectively than you can alone 2. Volunteers will require education, motivation and channels for activism

11. Real Obama Victory: Putting People to Work 1. Supporters can often spread the word on your behalf more effectively than you can alone 2. Volunteers will require education, motivation and channels for activism 3. Online fundraising can be decisive – both to raise money and to connect people to your organization

12. Key Obama Tools: 1. Supporter database

13. Key Obama Tools: 2. A website designed to build that database, provide tools, distribute messaging & take donations

14. Key Obama Tools: 3. Email, email, email

15. Key Obama Tools: 4. MyBarackObama.com – toolkit/custom social network

16. Key Obama Tools: 5. Facebook, MySpace and niche social networks (good for outreach, source of recruits for email list)

17. Key Obama Tools: 6. Video (useful for training, recruitment and message distribution)

18. Key Obama Tools: 7. Cellphones/text msgs (limited by structural constraints, but useful for mobilization and for hitting certain audiences)

19. Key Obama Tools: 8. Advertising, particularly search advertising (Google Ads)

20. Key Obama Tools: 9. Blogger outreach

21. Big Difference Between Presidential and other campaigns:

22. Presidential campaigns have to do EVERYTHING. Most local and even state campaigns must choose…

23. Big Difference Between Presidential and other campaigns: Presidential campaigns have to do EVERYTHING. Most local and even state campaigns must choose… SO PLAY TO YOUR STRENGTHS!

24. Choosing Tools: The Essentials 1. Online Hub (website) 2. Way to stay in touch (email) 3. Way to influence online discussion

25. What Do I Do First? 1.Get a website/CRM package & build that list! 2.Social networking outreach (Facebook, Twitter) 3.Blog Outreach 4.Online Video 5. Google Ads 6. Fundraising/Email program

26. Contact: Colin Delany, Epolitics.com 202-422-4682 cpd@epolitics.com