1. Oracle CRM Options For EBS Users
Paul Weller
Sales Consulting Manager, Oracle Corporation

2. The following is intended to outline our general product direction
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Agenda What is CRM Options for existing EBS users Integration
EBS CRM
Siebel Enterprise
CRM OnDemand
Integration
AIA
PIP’s
Foundation Pack
Conclusion

4. What is CRM? If in doubt, ask Wikipedia.
Marketing/ Loyalty
SFA
Self Service
PRM
Incentive
Comp
Order Mgmt
eBilling
Call Center
Field Service
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; the software system can be accessed, and information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
Wikipedia, 1/18/2009
Siebel CRM – the CRM industry pioneer – deliver’s the world’s most deployed CRM suite of solutions that are:
---Tailored for industries
--Offer complete cross-industry solutions
--Equip customers with robust, market-leading Business Intelligence, MDM, and business process management tools
--Offer integrated on demand, and hybrid deployment options for business that need to meet urgent as well as long-term business needs
--Is architected to allow Siebel CRM to be more easily integrated and connected to your enterprise systems

5. The Oracle CRM Advantage
Leadership
Complete Industry CRM
Innovation
Deployment Flexibility
Modules Built to Work Together
Integrated CRM
Results
Proven CRM
…4000+ Customers
…5 Million Live Users
…125 Million Self-Service Users
SCM
FUSION MIDDLEWARE
APPLICATIONS
INTEGRATION
ARCHITECTURE
ERP
CRM OD OP
HYBRID
Sales
PRM
MRM
Loyalty
Order
Mgmt
Contact
Center
Field
Service
eCommerce
Real Time
Decisions
eService
MDM
Business
Intelligence
Telecommunications
Financial Services
Banking
Insurance
Public Sector
High Tech
Retail
Best-of-Breed Industry CRM
Integrated CRM
Full range of deployment options let you deploy what you want, when you need it
Leading cross-industry solutions built to work together
End-to-end process management across enterprise systems
High Value CRM
Drives improved revenue and customer loyalty
Reduced channel costs
Lower TCO architecture

6. Oracle: Complete CRM Social CRM Applications Mobile CRM Applications
Rapid Time to Market, User-Adaptive CRM
Mobile CRM Applications
Siebel CRM On Demand
Siebel CRM
Oracle
EBS
CRM
PeopleSoft
CRM
JDE E1
Complete, Business-Adaptive CRM for Every User, Industry
Oracle Application Integration Architecture
Standards
Based Architecture for Lower TCO
ORACLE FUSION MIDDLEWARE

7. Solutions For EBS Customers Generalization is unwise but…
EBS CRM
Siebel Enterprise
CRM OnDemand
Strong Service Offering, including Field Service & Depot Repair.
Good Online Presence in iStore
Limited Integration required.
Sophisticated Robust Market leader
Industry Functionality
Strength across all aspects of CRM
Ultimately flexible, metadata driven configuration environment.
Simple SaaS delivered solution.
Rapid deployment.
SaaS Benefits:
No Hardware or software
Fully Managed
OOTB Integration to EBS
Extend solutions by blending existing Oracle capabilities
Universal Content Management – Web Content Management
Web Center - Collaboration and communities
Develop next generation applications using Fusion technology
Predictive Trade Planning
Generate a baseline forecast based on historical sales data (syndicated consumption, shipment, retailer POS, or mix)
Predict lift and incremental volume for planned promotions based on historical promotional activity
Calculate Manufacturer and Retailer Profitability as well as Key Performance Indicators (ROI, Cost Per Incremental Unit, % Spend, etc.)
Perform “What If” simulations to identify the volume and profitability impact of various promotional tactics and price points
Scenario Planning to compare various versions of an individual promotion or an entire promotion plan
Track volume and trade budgets and have immediate visibility to how planned promotions impact them
Decompose incremental volume to identify cannibalization, pantry loading (pre/post effect), competitive brand switching, halo effect, and brand growth
What - if scenario planning
Sandbox to test different events
Unlimited promotion vehicle types
Base & incremental lift projections
Optional optimization to automate event selection
Visibility to approved and past promotions
Work flow driven approvals

8. Oracle Customer Service Products
Develop
Market
Sell
Order
Plan
Procure
Make
Fulfill
Service
Maintain
Finance HR
Projects
Contracts
Customers,
Suppliers,
Products, …
Depot Repair
Field Service
Adv Scheduler
Mobile Field Svc
Spares Mgmt
Self- Service
Assisted Service
iSupport
TeleService
Adv Inbound
Adv Outbound
Scripting
Center
Service Contracts
E-Business Intelligence
Service Foundation
Onsite Service
Oracle’s Service solution is comprised of the following products:
Interaction Center – communication options for your customer service center
isupport – self-service solution
TeleService – call center agent facing solution
Field Service – field engineer dispatch solution
Depot Repair – in-house repair/exchange/loaner solution
Service Contracts – entitlements and warranty tracking solution
The remaining products are optional and can be purchased as add-ons to the Field Service stand-alone product. These optional products include:
Advanced Scheduler – resource scheduling optimization
Mobile Field Service – remote disconnect field service (Laptop/PDA)
Spares Management

9. Siebel CRM On Demand Release 15
Message Center
Sticky Notes
Custom Dashboards
Widgets
RSS Feeds
Action Bar enhancements
PDA Sales Assistant

10. Announcing Siebel 8.1.1 Complete CRM
Self-Service
Customer Loyalty
Deep Industry
Comprehensive E- Commerce solution
Enhanced online customer self-service solution
Uses Fusion Middleware for flexible architecture
Complete loyalty management solution
Personalized, relevant customer promotions
Comprehensive point promotion and redemption
Communications E-Commerce
Public Sector online case management applications
Retail & Airline loyalty management
Under SOLVE:
About Chat:
Challenges
More users prefer to ‘text’, not ‘talk’, to CSR
Point chat technology. CSR to toggle between Chat and Siebel CRM apps
CSR has no memory of user’s activity online
Features
Complete Integration of E-Support, Siebel, and Oracle Contact Center Anywhere products
In-context channel transition from self-care to assisted-care
Simple productivity tools, e.g. Smart Share, Frequently-used- text, URL push, transcript, notification, etc.
Transcript saved as “Inbound Chat activity”
Benefits
CTI integration with Chat
360 customer data next to Chat window
Portal & Contact Center integrated
About Online KM and Search
Automate answers to FAQ
Deliver the latest product / support news to large audience
Close-loop feedback on content
User’s ‘recently viewed’ solutions sent to chat support agent
Integrated with SES & Siebel Solution
Shareable UI regions – FAQ, News, Quick Search, User Rating, Guided Flows
KM Hot-pluggable easy to integrate with 3rd party web services
Quick publish any content in Siebel
Auto-find solutions to deflect Service Request & Chat
Easy-to-integrate, e.g. InQuira web services
About Service Request Management:
Guided flows tailored to requests
B2B vs. B2C specialized UIs and account management
Text or multi-media attachment
Auto-find solution to deflect requests
Survey to measure satisfaction
Escalation through Web Chat
Convenient to create requests
Latest request status available online
Fast resolution and no downtime
Under RETAIN:
About Branch Locator:
Reduce Call Center volume by self-service options for branch location, store hours, directions
Roll out new locations and services and have that information real-time online
Integrated with Contact Center locators
Map integrations to Google, Yahoo & MapQuest map engines
Proximity and type-based search
Deflect simple calls about store hours and directions
Avoid call increase for new store introduction or holiday seasons
Overall E-Support:
Better UI
Keep up w/ your E-Commerce
Interactive and fun UI for better adoption
Multi-sites with branded styles
Better Integrated Experience
Real-time channel consistency
Launch pad for channel transition
Combine user-generated and corporate content
Better Technology
Easy to extend w/ Java IDE
Open to integrate w/ SOA
Scalable platform 10

11. Oracle’s Commitment to Customers Applications Unlimited
Siebel 8.0
10 New Products
366 Enhancements
Oracle E-Business Suite 12
18 New Products
2443 Enhancements`
PeopleSoft 9.0
2 New Products
1478 Enhancements
These are not small releases. These are releases with significant content that will enhance customers ability to compete in the market place.
JD Edwards EnterpriseOne 8.12
5 New Products
291 Enhancements
JD Edwards World A9.1
4 New Products
1297 Enhancements

12. Many IT Priorities: Application Integration, System Consolidation and Enhancing Processes at the Top
“State of the CIO 2008” survey
As a result, business process improvement is Job #1 for today’s IT organization. IT is increasingly becoming core to everyone’s business. No longer is IT regulated to automating back office functions – IT has become a core driver and enabler of business processes. This means that IT must be able to improve business processes. And a natural extension to this is to improve the integration of applications…….They are looking to do more than integrate their applications. They want the flexibility to create new application capabilities that support and enable pre-defined business initiatives, while leaving room for innovation for change. In short, they want greater IT responsiveness and alignment with the business.
32%
Of companies with revenues over $1billion say standardizing and consolidating their IT infrastructure is a top technology priority—more than any other.
“IT’s Top Technology Priorities for 2008”

13. Most Companies Struggle with Integrations and Linking Business Processes across Systems
Telco
Hi-Tech
Kimball International, Inc., based in Jasper, Indiana, is a diversified manufacturer and marketer of high-quality consumer durable products under its own brand names, as well as producing components for other companies. Since its founding in 1950, Kimball has grown from a local company with less than 30 employees into an international organization with more than 8,000 employees and with facilities located in seven countries and on three continents.
FinServ

14. Oracle Integration Packs Pre-built, Sustainable, Best-of-Breed Integrations Using AIA
Pre-built integrations enable rapid time to value
Orchestrated flows deliver end to end visibility across your Oracle Applications
Common object model and extension framework enable upgrades
Productized integrations reduce maintenance costs
Virtual suite with much richer functionality
Front Office Applications
Siebel CRM On Demand
Siebel CRM
Siebel CRM
Siebel CRM Call Center
Other…
Pre-built Sustainable Integrations
Account Origination with Core Banking
Opportunity to Quote
Order to Cash
Adverse Event Reporting
Others…
For customers that want to deploy, SOA-based rapid integrations without the complexity or cost, AIA offers prebuilt Process Integration Packs.
These packs, or PIPs as they’re referred to, are prebuilt integrations between Oracle best of breed apps that include orchestrated process flows across multiple applications, like Order to Cash. Unlike solutions from other vendors, all components of our PIPs are released together so they can work together out of the box and can continue to work together through upgrades and new releases. Additionally, because PIPs are developed, tested and supported by Oracle, you eliminate the cost of having to build these integrations yourself and eliminate the risk of not knowing if your integrations will work.
This is a compelling offering for companies with huge application portfolios that are looking to reduce the number of applications they rely on. Case in point, KPN is a strategic customers of ours. They are a Telco leader in the Netherlands. They currently have over 1000 different applications and would like to bring that number down. Using AIA, KPN expects to be able to simplify and consolidate their IT infrastructure dramatically and save themselves the burden and cost of creating the integrations themselves.
E-Business
Suite
E-Business
Suite
i-flex
E-Business
Suite
Other…
Back Office Applications

15. Front Office Applications Back Office Applications
Oracle Application Integration Architecture Connecting People, Processes & Information across the Enterprise
A comprehensive, open, standards-based integration platform that process-enables the entire value chain
Custom
Hosted
Portals
eStore
CRM
Self Service
Other
Front Office Applications
Faster, cheaper, easier integration of core processes
Reduced integration risk
Improved adaptability of business processes
People
Business Processes
Information
Back Office Applications
Custom
Analytics
Service
Providers
B2B
ERP
Legacy
Supply
Chain
The solution is: Oracle Application Integration Architecture.
As a result of all the recent application acquisitions, a lot of customers have been asking Oracle, “how are you going to help us bring all this together? How are you going to help me optimize my existing Oracle investments?”
What Oracle has done for you, our customers, is leverage our Fusion Middleware technology and world class applications experience to create an open standards based solution that allows you to create loosely coupled end to end businesses processes across your applications, that can be continually modified and optimized over time.
This solution is called Oracle Application Integration Architecture. And the key thing here is that it works between Oracle applications as well as non-Oracle apps. Oracle is uniting its applications into a composite business process, that spans multiple applications and modules. Enabling mission critical business processes.
You’re not just limited to integrating across our apps, which is often the case for other vendor solutions.

16. AIA Process Integration Packs Deliver Prebuilt, Sustainable Integrations across Oracle Applications
Customer Value:
Fast time to value
Richer functionality
Less risk, lower maintenance costs
Features:
Participating apps & enhancements
Predefined process flows
Extensible framework
Deployment methodology and more…
For customers that want to deploy, SOA-based rapid integrations without the complexity or cost, AIA offers prebuilt Process Integration Packs.
These packs, or PIPs as they’re referred to, are prebuilt integrations between Oracle best of breed apps that include orchestrated process flows across multiple applications, like Order to Cash. Unlike solutions from other vendors, all components of our PIPs are released together so they can work together out of the box and can continue to work together through upgrades and new releases. Additionally, because PIPs are developed, tested and supported by Oracle, you eliminate the cost of having to build these integrations yourself and eliminate the risk of not knowing if your integrations will work.
This is a compelling offering for companies with huge application portfolios that are looking to reduce the number of applications they rely on. Case in point, KPN is a strategic customers of ours. They are a Telco leader in the Netherlands. They currently have over 1000 different applications and would like to bring that number down. Using AIA, KPN expects to be able to simplify and consolidate their IT infrastructure dramatically and save themselves the burden and cost of creating the integrations themselves.
Ideal for:
Adding new Oracle applications
Enhancing existing application functionality
Extending a business process
Adopting SOA / Fusion Applications
Simplifying enterprise-wide integration

17. Rapidly Implement Core Processes Deliver Greater Operational Productivity and Transparency
Business Benefits
Richer functionality
Quick and detailed customer information
Faster process execution; less errors
Increased individual and corporate efficiency
IT Benefits
Faster time to value than building yourself
More reliable and less risky
Extensible and upgradeable to protect customizations to end-points and processes
Easier to optimize and evolve
Siebel CRM Integration Pack for Oracle E-Business Suite Order Management
Integrated Order to Cash Process
Oracle E-Business Suite
Siebel
Configure Product
Payment
Check Availability
Pricing
Synchronize customer
Create Quote/Order
Earlier in the presentation we talked about best practice models. These are reference models that outline best practice tasks and activities that need to be completed and orchestrated to deliver the mission critical processes you need, like O2C in this example.
To help you achieve rapid time to value and develop the integrations you need without requiring specialized resources to do the task, Oracle is delivering pre-built processes with AIA. These processes will help companies optimize their business by providing an end to end view of the process. If a process changes, customers can use AIA to remap the integration to another application, rather than rewrite existing interfaces. These Oracle supported processes don’t require rewriting integration points, because they are based on open industry standards.
This examples covers the full spectrum of order to cash. All activities are automated and integrated across the applications. Users can manage their O2C process through a single system. Ideal for customers wanting to implement sales force automation on top of their back office systems.
Customer Relationship Management
Order Management System
Sales:
Cust Svc Reps
Inside Sales
Application Integration Architecture Process Integration Pack

18. EBS CRMOD Process Integration Pack
PIP delivers Opportunity-to-Quote BP
Which Enables larger Business Processes
Lead
Mgmt
Oppty /
Account
Mgmt
Quote
Capture
Order
Fulfillment
AR /
Financials     
Applications Integration Architecture (AIA)
Fusion Middleware
EBS | CRM On Demand
Combines the ease of use and rapid deployment of Siebel CRM On Demand with the power of Oracle E-Business Suite

19.      CRM OnDemand – EBS PIP PIP delivers Opportunity-to-Quote BP
Which Enables larger Business Processes
Oracle Quoting
Configurator
Advanced Pricing
Proposals
Sales Contracts
iStore
Lead
Mgmt
Oppty /
Account
Mgmt
Quote
Capture
Order
Fulfillment
AR /
Financials     
Applications Integration Architecture (AIA)
Fusion Middleware
EBS | CRM On Demand
Combines the ease of use and rapid deployment of Siebel CRM On Demand with the power of Oracle E-Business Suite

20. Address Complex Integration Challenges with AIA Foundation Pack
Foundation Packs
SOA Reference Architecture
SOA Governance
SOA Programming Model
Enterprise Business Services
Oracle Differentiator: Application independent approach to building any-to-any integrations
Foundation Pack includes all the components customers and SI’s need to build their own process integration packs.
It’s built on our own Oracle Fusion Middleware, leveraging SOA Suite technologies, like BPEL. It’s ideal for creating cross application integrations across distributed, complex, heterogeneous environments.
Services Library – includes pre-built Enterprise Business Services and Objects so customer’s don’t have to build their own. Oracle continually adds to this library and customers get the updates through basic upgrade support. Services are standard’s based - based on ongoing work we are doing with standards bodies like OAGI, UNCEFACT, and HR-XML to ensure we are building something of value and interoperable across different environments. These services are stored in our Business Service Repository, providing you with access/visibility to those assets.
Best practice methodology – you get a developer’s guide, design patterns, sample code etc to improve developer productivity and efficiency. Provides a documented approach to integration that ensures consistency across your enterprise.
Architecture – productized SOA. Open standards, nonproprietary, can use across Oracle and 3rd party apps. Doesn’t limit you to Oracle applications.
Governance Tools – set of infrastructure tools that help you maintain control and visibility across your business process lifecycle
Key message about Foundation Pack - it is a non-proprietary, application independent solution that customers can use to jumpstart their move towards an open standards based architecture. Customers looking for interoperability across apps can now achieve this, following our standardized approach. Unlike other MW solutions, Oracle is providing both the content and the tools to bring everything together.
Speeds time to value
Reduces risk and improves productivity
Facilitates move from EAI/P2P integrations
Ensures control and visibility throughout your business process lifecycle

21. Why AIA Foundation Pack is Different
Evolve to an Enterprise Architecture Leveraging What You Have
Service Oriented Reference Architecture
Open & nonproprietary
Includes both content and technology
Oracle’s own implementation of SOA
Service Oriented Programming Model
Based on Oracle best practices
Rationalized against Best in Class applications
Quicker Assembly and Extension of Processes
Standardized Building Blocks for Interoperability & Reusability
Enterprise Business Services Library
Prebuilt and standards-based
Application Independent
Key differentiators:
Open standards based, non proprietary SOA solution
Oracle Experience: We’re taking our own experiences and productizing them into a solution customers can use. Oracle is more than an apps/tools vendor. We’re the only ones who can bring apps and technology expertise together and deliver a solution to help customers solve their apps integration challenges for a more flexible infrastructure.
“Standardizing standards” - EBS and EBOs are the key ingredient to making customers successful. We’ve done all the hard work to come up with EBS/EBOs that would normally take customers a lot of resources and time to figure out. We work with Standards bodies to make sure our EBS/EBOs are truly standards and have a dedicated team of people focused on delivering more and more EBS/EBOs. As these additional EBS/EBOs come out, customers get for free as part of their standard upgrade support.
Using Oracle’s common architecture and approach ensures governance across your business process lifecycle.
SOA Governance
Includes methodology and tools
Interoperable with Partners
End to End Lifecycle Consistency and Predictability

22. Integrated CRM: Campaign to Cash End-to-End Customer Centricity
Campaign Mgmt.
Order Fulfillment
Account/ Opportunity Mgmt.
Order Capture
Lead Mgmt.
AR/ Financials
Oracle Application Integration Architecture (AIA)
ORACLE FUSION MIDDLEWARE

23. <Insert Picture Here>
Dominic Martinelli
VP of IT, Rackable Systems
“The combination of CRM On Demand, AIA, and our E-Business Suite package has helped Rackable Systems keep IT costs under control… [AIA] has allowed Rackable Systems to have a much smaller team than would be required if we had islands of applications with different experts in each area.”

24. Available AIA Process Integration Packs
Cross Industry Process Integration Packs
Enabling…
Siebel CRM On Demand Integration Pack for Oracle E-Business Suite*
Opportunity to Quote
Siebel CRM Integration Pack for Oracle EBS Order Management: Order to Cash*
Order to Cash
Siebel CRM Integration Pack for Trade Promotion Management*
Trade Promotion Management
Industry Process Integration Packs
Enabling…
Siebel CRM Integration Pack for Oracle Comms Billing and Revenue Management: Order to Bill**
Comms Order to Bill
Siebel CRM Integration Pack for Oracle Comms Billing & Revenue Management: Agent
Assisted Billing Care**
Comms Customer care
Oracle Comms Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting**
Comms Revenue Accounting
Siebel Life Sciences Integration for Oracle Adverse Event Reporting System
Life Sci. Adverse Event Reporting
Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations***
Banking Account Originations
Siebel CRM Integration Pack for Banking Account Originations
Banking Account Originations
*Siebel 7.8 / Oracle E-Business Suite
***i-flex FLEXCUBE UBS V.UM 7.2.0
**Comms versions: Siebel / Oracle E-Business Suite Financials / Billing and Revenue Management 7.3.1 24

25. Planned FY09 AIA Process Integration Packs Horizontal
Cross Industry PIPs
Enabling…
Order to Cash
Siebel CRM SIA (8.0) for EBS Order Mgt ( )
Order to Cash
Siebel CRM (8.1) for EBS Order Management (12.1)
Siebel UCM (8.1) for Oracle EBS ( ), Siebel CRM SIA (8.0)
MDM (Customer) Integration
PIM (12.1) for EBS ( ) and Siebel CRM SIA (8.0)
MDM (Product) Integration
Agile PLM ( ) to EBS ( )
Design to Release
Agile PLM ( ) to EBS (12.1)
Design to Release
AIA for SAP PIPs*
Enabling…
Siebel CRM to SAP*
Order to Cash
Agile to SAP*
Design to Release
Instant value integrations are focused on bringing Siebel capabilities to EBS and PeopleSoft customers.
Basically, you are going to be able to integrate Siebel with your existing applications and realize instant value, without the expense and risk of building and maintaining your own integrations.
[NEXT]
SaaS PIPs
Enabling…
Oracle CRM On Demand for Siebel CRM (7.8.2 HOR)
Customer Synchronization (Direct Int.)
Opportunity to Order
Oracle CRM On Demand for JD Edwards E1 (2.3)
Oracle CRM On Demand for SAP*
Opportunity to Order
* Subject to Oracle Senior Management Approval
Above timeframes are target dates only and subject to change at any time.

26. Roadmap: Planned FY09 Process Integration Packs Industry
Industry PIPs
Enabling…
Communications:
Order to Bill / Agent Assisted / Fin. Consolidation
Comms (Siebel 8.0/8.1; Nested Service Bundle feature)
Comms 2.4, includes OSM
Order to Activate
Comms 2.5, includes PIM
Product MDM (FY10)
Retail:
Oracle Retail Integration (RMS 2.3) to PSFT (9.0)
Financial Controls for Retail
Siebel CRM Loyalty (8.1) to Retail Stores
Customer Loyalty Management
Product Data Hub Integration Pack for Retail Product Lifecycle Mgt
Retail PIM Integration (FY10)
Logistics Service Providers:
Quote and Order Management
Fleet Management 1 (OTM 6.0, SEBL 8.0)
Instant value integrations are focused on bringing Siebel capabilities to EBS and PeopleSoft customers.
Basically, you are going to be able to integrate Siebel with your existing applications and realize instant value, without the expense and risk of building and maintaining your own integrations.
[NEXT]
Fleet Management 2 (EBS 12.1, OTM 6.0)
Driver Management
Fleet Management 3 (EBS 12.1, OTM 6.0)
Settlement and Financial Management
Utilities:
AIA for Utilities
Order to Billing
Banking:
EBS Financial Service Accounting Hub (12.1) for PeopleSoft GL (9.x)
Account Consolidation
Above timeframes are target dates only and subject to change at any time.

27. FY09 Available and Planned AIA Foundation Packs
Horizontal & Industry Versions
Features…
Foundation Pack Core Common Objects and Services
Released February Business Service Repository, Management Utilities
Foundation Pack NEW Enterprise Objects & Services
Released June Extension Templates / Sample Patterns Enhanced Repository and Utilities
Foundation Pack Industry Foundation Packs
Planned for FY09 Utilities and Insurance
Foundation Pack NEW Enterprise Objects and Services
Planned for FY09 BEA uptake
Foundation Pack NEW Enterprise Objects & Services
Planned for FY09 HCM, horizontal objects from Retail & LSP
Foundation Pack NEW Enterprise Objects & Services
Planned for FY10
Foundation Pack Oracle 11g Service Component Assembly
TBD Composite Application Framework
Above timeframes are target dates only and subject to change at any time.

28. Conclusion EBS Customers have three primary CRM options
EBS CRM
Siebel Enterprise
CRM OnDemand
Consultation with Oracle is urged to find best solution
Use of Oracle AIA to provide OOTB integration
Provides end business processes
Drive cost and risk out of implementation
Use of PIP’s or Foundation Packs provide flexibility

29. Q
& A