1. The Effects of Color, Context Congruency and Interference on Short Term Memory Jenny Braun, Brianna Raatz, and April Schweinhart Hanover College

2. Introduction Novelty Metaphor  Mnemonics  Bizarreness Effect (McDaniel et al) False Memory Interference (Peterson & Peterson)  Lack of rehearsal Color Enhances Visual Memory (Spence et al)

3. Hypothesis Easier to recall objects in pictures when…  Objects are noncongruent with setting  No interference  Pictures are in color

4. Participants 37 participants Age Range  18-22 years old Gender  24 Female  13 Male Ethnicity  30 Caucasian  2 Asian  5 Other Condition 1  8 participants Condition 2  7 participants Condition 3  12 participants Condition 4  10 participants

5. Method Equipment  Projector, Computer, Microsoft PowerPoint, Handout Stimulus  PowerPoint slideshow with congruent and incongruent pictures Condition 1 Black and white, no math Condition 2 Black and white, math Condition 3 Color, no math Condition 4 Color, math

6. Method (cont.) Procedure  Informed Consent  Instruction  View PowerPoint Picture (10 secs) Math or no math (50 secs) Recall (15 secs)  Demographics  Debriefing

9. Results

10. Discussion Bizarreness Effect not supported False Memory not supported Interference had no effect Color does enhance visual memory Order Effects