1. Online Social Networks COM 546 - Evolution and Trends in Digital Media Technologies Craig Maedgen

2. Introduction: A social network is a group of people who form relationships over time by interacting regularly around shared experiences, which are of interest to all of them for varying individual reasons.

3. History: Internet (very brief history) –1969 ARPANET (restricted use) –1974 X.25 (public/commercial use) –1977 – 1983 TCP/IP (standards) –1991 World Wide Web –1993 Mosaic Browser

4. History: –Email (pre-internet) 1965 –BBS (bulletin boards) 1978 Internet forums –USENET (newsgroups) 1980 Eternal September

5. History: –Compuserve 1979 GIF –Prodigy 1988 –GEnie 1985 –AOL 1991 (windows 1993)

6. History: –Talk (UNIX) 1982 –ICQ 1996 –AIM 1997 –MSN 1999 –Yahoo 1999

7. Today: –Facebook –Friendster –LinkedIn –MySpace –Orkut –Xanga

8. Today: The MySpace Generation –Business WeekBusiness Week

9. Today: What MySpace Means for Marketers –ClickZClickZ Family Guy Harry Potter PETA Consumer Packaged Goods Cars Sports Teams / Nike

10. Thank you. Questions?