1. Behaviorism B. F. Skinner

2. B.F. Skinner (1904- 1990)

3. B. F. Skinner (1904-1990) Skinner ’ s life and his understanding of life Predetermined, lawful, and orderly A product of past reinforcements 1925: Hamilton College (NY): degree in English, no courses in psychology Read about Pavlov ’ s and Watson ’ s experimental work 1931: Ph.D. from Harvard

4. B. F. Skinner Dissertation: a reflex is a correlation between S and R 1938: The Behavior of Organisms 1953: Science and Human Behavior 1990: Vigorously attacked the growth of cognitive psychology 1990 (final article): "Can Psychology Be a Science of Mind?"

5. B. F. Skinner Dealt only with observable behavior The task of scientific inquiry: To establish functional relationships between experimenter-controlled stimulus and organism ’ s response No presumptions about internal entities - The "empty organism" approach

6. B. F. Skinner Single subject design Large numbers of subjects not necessary Statistical comparisons of group means not necessary A single subject provides valid and replicable results Requires "sufficient" data collected under well-controlled experimental conditions Statistics obscure individual responses and differences

7. Pavlov ’ s dog

8. Classical conditioning Watson, Pavlov - Respondent behavior: elicited by specific observable stimulus http://www.youtube.com/watch?v=hhqumfpxuzI

9. Skinner ’ s Rat

10. B. F. Skinner Operant behavior: occurs without an observable external stimulus Operates on the organism ’ s environment The behavior is instrumental in securing a stimulus more representative of everyday learning http://www.youtube.com/watch?v=cl7jr9EVcjI&NR=1

11. B. F. Skinner Science of behavior: Study of conditioning and extinction of operants Dependent variable in the "Skinner box": rate of response Law of acquisition key variable: reinforcement practice provides opportunities for additional reinforcement http://www.youtube.com/watch?v=I_ctJqjlrHA&feature=related http://www.youtube.com/watch?v=WYq5StqD744&feature=related

12. Pigeon Guided Missile The US Navy required a weapon effective against the German battleships. The US Navy required a weapon effective against the German battleships. The size of the primitive guidance systems available rendered any weapon ineffective. The size of the primitive guidance systems available rendered any weapon ineffective. Pigeon was potentially an extremely simple and effective solution Pigeon was potentially an extremely simple and effective solution The project centered around dividing the nose cone of a missile into three compartments, and encasing a pigeon in each. The project centered around dividing the nose cone of a missile into three compartments, and encasing a pigeon in each. The compartments for each had a video image of what was in front of them, and the pigeons would peck toward the object, thereby directing the missile. The compartments for each had a video image of what was in front of them, and the pigeons would peck toward the object, thereby directing the missile. Skinner:"our problem was no one would take us seriously. “ Few people would trust a pigeon to guide a missile no matter how reliable it proved. Skinner:"our problem was no one would take us seriously. “ Few people would trust a pigeon to guide a missile no matter how reliable it proved.

14. Skinner ’ s Theory “ All we need to know in order to describe and explain behavior is this: actions followed by good outcomes are likely to recur, and actions followed by bad outcomes are less likely to recur. ” (Skinner, 1953)

15. Central Human Motive in Skinner ’ s Theory Environmental consequences shape behavior

16. LAW OF EFFECT BehaviorBetter state Increased of affairs probability of behavior occurring again BehaviorWorse state Decreased of affairs probability of behavior occurring again Behavior A Behavior B Behavior C Better state Behavior C Behavior D of affairs emerges as the Behavior E most probable

17. OPERANT CONDITIONING TECHNIQUES POSITIVE REINFORCEMENT = increasing a behavior by administering a reward POSITIVE REINFORCEMENT = increasing a behavior by administering a reward NEGATIVE REINFORCEMENT = increasing a behavior by removing an aversive stimulus when a behavior occurs NEGATIVE REINFORCEMENT = increasing a behavior by removing an aversive stimulus when a behavior occurs PUNISHMENT = decreasing a behavior by administering an aversive stimulus following a behavior OR by removing a positive stimulus PUNISHMENT = decreasing a behavior by administering an aversive stimulus following a behavior OR by removing a positive stimulus EXTINCTION = decreasing a behavior by not rewarding it EXTINCTION = decreasing a behavior by not rewarding it

18. B. F. Skinner Research foci Role of punishment in response acquisition Schedules of reinforcement Extinction of operants Secondary reinforcement Generalization Subjects included humans as well as animals

19. B. F. Skinner Schedules of reinforcement Reinforcement is necessary in operant behavior Reinforcement schedules continuous fixed and variable ratio and interval

20. SCHEDULES OF REINFORCEMENT Interval schedules: reinforcement occurs after a certain amount of time has passed Interval schedules: reinforcement occurs after a certain amount of time has passed Fixed Interval = reinforcement is presented after a fixed amount of time Fixed Interval = reinforcement is presented after a fixed amount of time Variable Interval = reinforcement is delivered on a random/variable time schedule Variable Interval = reinforcement is delivered on a random/variable time schedule Ratio schedules: reinforcement occurs after a certain number of responses Ratio schedules: reinforcement occurs after a certain number of responses Fixed Ratio = reinforcement presented after a fixed # of responses Fixed Ratio = reinforcement presented after a fixed # of responses Variable Ratio = reinforcement delivery is variable but based on an overall average # of responses Variable Ratio = reinforcement delivery is variable but based on an overall average # of responses

21. LIMITED EFFECTS OF PUNISHMENT Punishment does not teach appropriate behaviors Punishment does not teach appropriate behaviors Must be delivered immediately & consistently Must be delivered immediately & consistently May result in negative side effects May result in negative side effects Undesirable behaviors may be learned through modeling (aggression) Undesirable behaviors may be learned through modeling (aggression) May create negative emotions (anxiety & fear) May create negative emotions (anxiety & fear)

24. B. F. Skinner Criticisms of Skinner ’ s behaviorism His extreme positivism His opposition to theory His willingness to extrapolate beyond the data The narrow range of behavior studied Problem of instinctive drift His position on verbal behavior

25. B. F. Skinner Contributions of Skinner ’ s behaviorism Shaped American psychology for 30 years His goal: the improvement of society Stength and ramifications of his radical behaviorism

26. http://www.youtube.com/watch?v=mm5FGrQEyBY