1. GPPC Connections 2011 | November 6-8 | Las Vegas, NV Leveraging Your Online Presence to Turn Lost Opportunities into Wins Social Media for Microsoft Dynamics Partners Mark Polino - I.B.I.S., Inc. Jon Rivers – Data Masons, Inc.

2. Connections 2011 | Nov 6-8 | Las Vegas, NV Share! Feel free to Tweet, Blog or update Facebook live with things you learned in this session. Official HashTag: #GPPC2011

3. Connections 2011 | Nov 6-8 | Las Vegas, NV Social Media Short Definition : Social Media is any tool or service that uses the Internet to facilitate conversations. - Brian Solis Long Definition: Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast medium, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. – Brian Solis

4. Connections 2011 | Nov 6-8 | Las Vegas, NV

5. Traditional Marketing Periodic Campaigns – Top 5 reasons to buy – Microsoft Promotions Resources – erpsoftwareblog.com – Nature Butterfly – Blogs, Twitter, Advertising Maintenance Success Story Sell Strategy

6. Connections 2011 | Nov 6-8 | Las Vegas, NV Share Strategy Give before you get Help users Expert positioning Reinforce status with existing clients Great for establishing a niche Long lead time for new sales Success Story

7. Connections 2011 | Nov 6-8 | Las Vegas, NV Content Option 1: Different Content for each outlet – Drive visits with Content differentiation Option 2: Reuse content – Content delivered where the user wants to consume it

8. Connections 2011 | Nov 6-8 | Las Vegas, NV Content Exclusive content – Can promote one social media site over another Target can determine content – Linked In vs. Facebook for example Tune content for certain sites – Polls, Questions, Lists, etc. Consistent content – Nothing builds expertise like writing around one subject

9. Connections 2011 | Nov 6-8 | Las Vegas, NV Content Repurpose Content! – Blog post becomes white paper – White paper splits to multiple blog posts – Recorded webinar goes to YouTube – Client tool becomes Community tool – Tools can make blog appear on Facebook & Twitter Few firms effectively use ALL types of content.

10. Connections 2011 | Nov 6-8 | Las Vegas, NV Entity Company – Shared authors – Individual Authors Individual – Can create independent authority for company

11. Connections 2011 | Nov 6-8 | Las Vegas, NV Voice Use a HUMAN voice – Don’t use corporate speak – Define abbreviations People trust people, they don’t trust entities This applies to both selling and sharing Voice can be an individual or shared

12. Connections 2011 | Nov 6-8 | Las Vegas, NV Where to Connect - Top 5 LinkedIn – Business oriented social media. Keys are groups, recruiting, company follow. Best B2B option. Blogging – Posts. Anything you want it to be. Free or Paid – Wordpress, Blogger, Tumblr Twitter – Short updates, links Facebook – Friends, Likes, Pages. More B2C You Tube – Video, great for sharing

13. Connections 2011 | Nov 6-8 | Las Vegas, NV Where to Connect – The Big 4 LinkedIn – Business oriented social media. Keys are groups, recruiting, company follow. Best B2B option. Blogging – Posts. Anything you want it to be – Wordpress – Most customizable, 800lb. Gorilla – Blogger – Fast and Easy – Tumblr – Simple. Between blog and twitter Twitter – Short updates, links Facebook – Friends, Likes, Pages. More B2C

14. Connections 2011 | Nov 6-8 | Las Vegas, NV Where to Connect - Classics Email Newsletter – These still work well. Don’t neglect. Forums/Newsgroups – Establish expertise – Microsoft Community site – LinkedIn Groups

15. Connections 2011 | Nov 6-8 | Las Vegas, NV Where to Connect – The Rest Google + - Growing fast, no business presence for now Foursquare – Check in, more B2C Groupon – Coupons, B2C Some may not be as effective for partners but they will show up in client businesses.

16. Connections 2011 | Nov 6-8 | Las Vegas, NV What Tools can help you? HooteSuite – Online Twitter, Facebook, Linked In Management, group control, $ TweetDeck – Owned by Twitter Seesmic – Twitter and Facebook. Online and Desktop Options Nurture Butterfly – Microsoft partner social media offering. Content and tools. $

17. Connections 2011 | Nov 6-8 | Las Vegas, NV What Tools can help you? Live Writer – Blogging tool from MS. Supports all major platforms Eloqua, Constant Contact, Mail Chimp, Blue Sky Factory – Newsletter/email options Microsoft CRM 2011 – Social Tracking Native Tools – All sites have online tools for management Mobile – Don’t neglect mobile options for updates and delivery

18. Connections 2011 | Nov 6-8 | Las Vegas, NV Statistics and Tracking Google Analytics Site Analytics (Wordpress, Blogger, Facebook) Tool Analytics (HooteSuite) Link Analytics (Bit.ly) Klout

19. Connections 2011 | Nov 6-8 | Las Vegas, NV Pitfalls Loss of Control Potential damage to brand Potential damage to customer relationships Lack of Contact information Stealing Content

20. Connections 2011 | Nov 6-8 | Las Vegas, NV Remedies Reasonable guidelines – “To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. A rule of thumb: Don't be stupid” - Business Week – Rules of Social Media Engagement – Brian Solis Rules of Social Media Engagement Apologize – Don’t deny, don’t fake apologize Leverage the Apology

21. Connections 2011 | Nov 6-8 | Las Vegas, NV Apologies The problem is rarely the problem. The response to the problem invariably ends up being the real problem. (Watergate, Martha Stewart, etc.) - Tom Peters

22. Connections 2011 | Nov 6-8 | Las Vegas, NV Apologies Ironically, the most fanatically apostle customers were the ones that had the biggest problems—catastrophic failures. It was during those times that we showed our mettle. We had a funny saying about it: “When you save someone from drowning, they quickly forget that you were the one that pushed them into the pool in the first place…” – email gateway provider Iron Port

23. Connections 2011 | Nov 6-8 | Las Vegas, NV Resources Twitter Revolution - Warren Whitlock Twitter Revolution Content Rules - Ann Hadley Content Rules Engage - Brian Solis Engage Six Pixels of Separation - Mitch Joel Six Pixels of Separation ProBlogger Learn and Earn - Microsoft Social Media Partner Playbook - Microsoft Facebook Guide for Microsoft Partners - Microsoft Facebook Guide for Microsoft Partners - Microsoft

24. Connections 2011 | Nov 6-8 | Las Vegas, NV Just for You Free copy of our ebook: Social Media for Microsoft Dynamics Partners Download from: http://bit.ly/dynsocialhttp://bit.ly/dynsocial Use the code we will give you – Add To Cart – Apply code at checkout

25. Connections 2011 | Nov 6-8 | Las Vegas, NV Follow Us Mark PolinoJon Rivers LinkedIn.com/in/mpolinoLinked Inwww.linkedin.com/in/jonrivers mpolino@gmail.comEmailjon.a.rivers@gmail.com Twitter.com/mpolinoTwitter@Jon_Rivers Twitter.com/DynAcctNetTwitter@DataMasons DynamicAccounting.netBlogwww.datamasons.com/blog/ BlogERP Software Blog Facebook.com/DynAcctNetFacebookData Masons Page