1. Situation Analysis External and SWOT Analysis

2. Situation Analysis: External  Economic  Demographic  Cultural/sociological  Geographic

3. Situation Analysis: External  Political  Regulation  Competition  Technology

4. SWOT Analysis  S = strengths  W = weaknesses  O = opportunities  T = threats

5. Process  Focus Groups  Brainstorming  Prioritize

6. Questions to ask  What changes and trends are taking place?  How will these affect us?  What opportunities do they bring?  What are the barriers to entry?

7. Practice SWOT analysis

8. What is our health care setting?  IHC, HCA, IASIS  Burn unit vs OB/GYN centers  Competition

9. Video: On Key