1. Desain Grafis dari Era Modern sampai Postmodern Pertemuan 1
Matakuliah : U0052/Sejarah DKV II
Tahun : 2006
Desain Grafis dari Era Modern sampai Postmodern Pertemuan 1

2. Timeline Desain Modern - Postmodern
Genesis of Modern Design
Pictorial Modernism
Bauhaus
The New Typography
Int’l Typographic Style
Psychedelic
New Wave
Various Modern Art movements

3. Genesis of Modern Design:
Early Modern Design,
Genesis of Modern Design:
Peter Behrens & the New Objectivity (Germany)
Frank Lloyd Wright (USA)
London Underground Design
Pictorial Modernism:
Plakatstil (Germany)
Lucien Bernhard, Ludwig Hohlwein
Art Deco (Europe & USA)
E. McKnight Kauffer, A. M. Cassandre, Jean Carlu

4. The New Typography (Europe)
Modern Design,
towards rationality, objectivity & functionality in design:
Bauhaus (Germany)
Herbert Bayer, Theo van Doesburg, Laszlo Moholy-Nagy
The New Typography (Europe)
Jan Tschichold, Eric Gill, Paul Renner, Piet Zwart
International Typographic Style (Switzerland)
Emil Ruder, Armin Hofmann, Josef Muller-Brockmann

5. Late Modern Design, 1960-1970 Psychedelic (USA) Pushpin Studio (USA)
The era of protest, quest for new directions & globalization:
Psychedelic (USA)
Peter Max, Robert Wesley ‘Wes’ Wilson
Pushpin Studio (USA)
Milton Glaser, Seymour Chwast, Reynold Ruffins
Global Dialogue
National design visions within global dialogue – cross cultural
graphic design in the era of globalization

6. New Wave (Switzerland & USA)
Postmodern Design, ?
On breaking new ground:
New Wave (Switzerland & USA)
Wolfgang Weingart, April Greiman, Dan Friedman
Memphis & San Francisco School
Ettore Sottsass, William Longhauser, Michael Vanderbyl
Vernacular style (international)
Paula Scher (Revival), Neville Brody (Punk), Charles S. Anderson
(nostalgic), David Carson (Beach culture & Grunge), Margo Chase
(medieval / Gothic)