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Power, Politics and the Media: Core Concepts Brian M Conley 1.

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1 Power, Politics and the Media: Core Concepts Brian M Conley 1

2 The Permanent Campaign Power, Politics, and the Media: Core Concepts 1. Faces of Power a. Pluralism: Grievance: Action b. Agenda Setting: Grievance: No Action c. Hegemony: No Grievance: no Action 2. Shaping of Perception: a. Propaganda: Manufacturing/Engineering of consent b. Advertising/PR: Construction of desires c. Political marketing: constructing political/ideological brand/party loyalty. 2

3 The Permanent Campaign Power, Politics, and the Media: Core Concepts Shaping of Perception: Political Marketing: “Branded Conservatism” Constructing political/ideological brand/party loyalty. a. Rise of the modern Republican Party b. Development of a coherent conservative brand c. Re-shaping of the public/political discourse in the United States d. Applied to electoral politics e. Applied to public policy making (state and federal level) 3

4 Branded Leaders Shaping of Perception: Political Marketing: “Branded Conservatism” Public policy: Case Studies 1. Social welfare policy 2. Healthcare policy 3. US foreign policy (Iraq) 4

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