1. Design for User Experience, Steve Agalloco

2. User Experience n. the overall experience and satisfaction a user has when using a product or system

3. User Experience is multifaceted!

4. User Experience is… -a multi-disciplinary process of design - Information Architecture - Interaction Design - Ethnography - Branding - Library Science - Usability

5. A story…

6. Thirsty, vending machine

7. The solution?

8. Transparency

9. What is an experience?

10. Language for communication: Signs & Labels Affordances

11. Experiences can be designed

12. Unconscious vs. Conscious Focus on the problem; not on the solution

13. Redefine the problem

14. Observe, Listen, Try then do it all over again

15. Do you want to know the weather? Or what to wear tomorrow? Or how long the commute will take?

17. Sometimes it’s worth Going the extra mile

19. Be smarter than the machine

22. Remove unnecessary barriers

25. Design for use

29. Only communicate what is necessary

34. User Experience at Ethicon

35. Before & After Before: Lots of work in Excel Difficulty Reporting on Data After: Slightly more work in Excel Web Upload Web Administration Improved Reporting

36. End-User Satisfaction

37. Where next?

38. Complexity Kills

39. Less is less

40. Shorter projects, more iterations

41. Thank You!