1. J Curtis, S Lewis, A Loorbach, J MacMunn BookMe.ie

2. Introduction Organisation Market Analysis Marketing Finances Management Implementation

3. Introduction BookMe.ie Online book ordering system Forms a direct link between  Schools  Parents  Publishers

4. Benefits for parents Saves time Option to sell the books Requisition form for government grant Ensures correct books Allow last-minute changes

5. Benefits for schools Easy communication Guarantees correct books on time Easy last-minute changes

6. Responsibilities Adam Loorbach Project leader Executive Summary Introduction John Curtis Marketing Marketing Plan Market Analysis Simon Lewis Finances Administration (Editing Plan etc) Financial Plan Joseph McMunn Operations Management Plan Implementation Plan

7. Workflow 1. Meeting: assign responsibilities 2. Write individual sections 3. Meeting: first review of sections 4. Revise sections 5. Meeting: second review of sections 6. Revise + add sections together 7. Meeting: third review for consistency 8. Revise to produce final version

8. Target Market Mothers of children (primary market) Parents Students

9. Market Penetration Advertising at key times of the year  Approach to beginning of school year Advertising at suitable locations  At schools  Parental magazines  Radio / TV Liaising with schools

10. Company Image Easy to use Non intimidating Friendly, colorful, childish i.e. Skype

11. Sample Ad

12. Financial Plan Income  Book Sales  Service Fee Expenditure  Advertising  Employment  Rent  Professional Fees  Inventory

15. ROI 20% students using BookMe.ie (200,000) 3 year lifecycle of books 10,000,000 turnover in 3 years 50,000e investment and owning 50% of BookMe.ie

16. Management Plan

17. Philosophy Personnel Policies Training

18. Cost/Inventory Control Contract employees School Buildings Bulk Purchasing

19. Implementation Database/Server backup ISBN International Standard Book Number Second hand book option

20. Distribution Plan 2 Week Delivery Period Books collected