1. Entertainment-Education A Critical Assessment of the History and Development Thomas Tufte Ørecomm-Seminar, June 19 2008 Roskilde University

2. Introduction Re-considering the field of EE Re-considering the field of EE One of the most innovative and used comm strategies in ComDev in the past 2 decades One of the most innovative and used comm strategies in ComDev in the past 2 decades Consolidated strategy, but doing excactly what? Consolidated strategy, but doing excactly what? Critiques of limited behavioural focus Critiques of limited behavioural focus

3. Key Foci The Known Story (1970s-mid/late 1990s) The Known Story (1970s-mid/late 1990s) Communication and Development: New Theoretical Perspectives (1995 – 1999) Communication and Development: New Theoretical Perspectives (1995 – 1999) The Golden Years of Entertainment Education? (1999 – 2004) The Golden Years of Entertainment Education? (1999 – 2004) Outlining Theoretical Challenges to EE (2005 – 2007) Outlining Theoretical Challenges to EE (2005 – 2007)

4. The “Known” Story of EE: A Historical Overview (1970s–late 1990s) EE in Practice EE in Practice JHU, PSI, PMC, BBC JHU, PSI, PMC, BBC Theoretical Perspectives Theoretical Perspectives Heidi Noel Nariman (1993) Heidi Noel Nariman (1993) Anna Maria Fadul (1993) Anna Maria Fadul (1993) Emile McAnany (1990s) Emile McAnany (1990s) Piotrow (1997) – family planning book Piotrow (1997) – family planning book Singhal (1997) – India’s information revolution Singhal (1997) – India’s information revolution First International EE Conference (1997) –Athens First International EE Conference (1997) –Athens Larry Kincaid? Larry Kincaid? Doug Storey Doug Storey

5. Communication and Development: New Theoretical Perspectives (1995 – 1999) Post–Development * Issues of voice, questioning the dominant discourse of development Radical democracy Framework on democracy and citizenship (Chantal Mouffe – 1993/2005) Framework on democracy and citizenship (Chantal Mouffe – 1993/2005) Cultural Studies Audience Reception Analysis and Sense–Making processes Audience Reception Analysis and Sense–Making processes Telenovelas, storytelling – understanding potential of soap operas Telenovelas, storytelling – understanding potential of soap operas Dialogic Communication and liberating pedagogy (Paulo Freire 1967) Voice and public discourse Theory of public sphere (Habermas) Theory of public sphere (Habermas) Discourse Analysis Discourse Analysis Entertainment Education: A First Rethinking Entertainment Education: A First Rethinking

6. The Golden Years of Entertainment Education? (1999 – 2004) - I EE and Social Change: Singhal and Rogers (1999) EE and Social Change: Singhal and Rogers (1999) Critiques of EE Critiques of EE A critique of the narrow focus on BCC – Waisbord (2001) A critique of the narrow focus on BCC – Waisbord (2001) Diffusion and participation: a false dichotomy – Morris (2003) Diffusion and participation: a false dichotomy – Morris (2003)

7. The Golden Years of Entertainment Education? (1999 – 2004) - II Proliferation of EE scholarship Proliferation of EE scholarship Communication Theory Journal (2002) Communication Theory Journal (2002) Suruchi Sood – Audience Involvement Suruchi Sood – Audience Involvement John Sherry – EE and Mass Mobilization John Sherry – EE and Mass Mobilization Singhal and Rogers – Outlining a research agenda Singhal and Rogers – Outlining a research agenda EE and Social Change Revisited: Sabido, Cody, Rogers, Singhal (2004) EE and Social Change Revisited: Sabido, Cody, Rogers, Singhal (2004) EE from a Freireian perspective EE from a Freireian perspective Sood and Witte Sood and Witte Singhal Singhal Singhal and Rogers – Combating AIDS (2004) Singhal and Rogers – Combating AIDS (2004) EE and the Public Sphere EE and the Public Sphere Tom Jacobson Tom Jacobson Sense–making and multiple mediations Sense–making and multiple mediations Tufte (2004) Tufte (2004) Barbero (1993) Barbero (1993) Orozco Orozco

8. Outlining Theoretical Challenges to EE (2005 – 2007) - I Culture as the Circulation of Meaning Culture as the Circulation of Meaning Revisiting the notion of audience – EE needs to reconceptualize their notion of audience Revisiting the notion of audience – EE needs to reconceptualize their notion of audience Connecting text with context – A discourse analysis Connecting text with context – A discourse analysis Participation and Empowerment Participation and Empowerment Challenging the Status Quo Challenging the Status Quo Community Voice and Dialogue Community Voice and Dialogue Questioning the consensus thinking around community Questioning the consensus thinking around community Connecting communities to other levels of participation Connecting communities to other levels of participation (Find examples) (Find examples) Challenging participatory approaches Challenging participatory approaches Dutta (2007) Dutta (2007) Mediated Public Sphere (National level focus?) Mediated Public Sphere (National level focus?)

9. Outlining Theoretical Challenges to EE (2005 – 2007) - II Organization and Systems Perspectives Organization and Systems Perspectives Organizing for Social Change Organizing for Social Change Papa and Singhal (2006) Papa and Singhal (2006) Complexity theory Complexity theory Lacayo, Obregon and Singhal (2008) Lacayo, Obregon and Singhal (2008) Singhal (2007) Singhal (2007) Governance and Social Change Governance and Social Change From Service Provision to Advocacy From Service Provision to Advocacy