1. Communication Lecture #18

2. Communication Overcoming Roadblocks or Barriers to Effective Communication

3. Roadblocks Stereotyping Halo Effect Filtering Language Information Overload Conflicting Sources Lack of Listening Lack of _____________

4. Stereotyping A simplification of someone’s qualities An individual is identified with a group or a category of people

5. Stereotype Examples Jock Computer Geek Rah-Rah

6. Halo Effect A single trait or incident biases someone’s opinion Can be positive or negative halo

7. Halo Effect Wallet

8. Halo Effect Parking space

9. Filtering We tend to hear what we want to hear, and to see what we want to see

10. Language Jargon Slang Vernacular “Vernacular? That’s a doiby!”

11. Information Overload So much information coming in we can’t get a clear reading of the message

12. Conflicting Sources (Conflicting directives)

14. Lack of Listening Study conducted on college students in lecture hall

15. At any given time… 20% were thinking about ________ 60% were daydreaming about other topics Only 20% were actually listening to speaker

17. Lack of ______________

18. Lack of Feedback

19. International Concerns Translation of words Customs Gestures

20. General Motors Chevy Nova In South America, the name Nova is read as the Spanish “no va” GM changed the name of the car to Caribe

21. Ford Ford Pinto Ford changed the name to Corcel in Brazil Pinto was Brazilian slang for…

22. Coca-Cola In Chinese: Ke-kou-ke-la Bite the wax tadpole Female horse stuffed with wax

23. Coca-Cola Ko-kou-ko-le Happiness in the mouth

24. Pepsi-Cola Come Alive with the Pepsi Generation Chinese: Pepsi will bring your ancestors back from the grave

25. Schweppes Tonic Water In Italy, the name translated to Schweppes Toilet Water

26. T-shirts about the Pope A t-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. I saw the Pope (el Papa) (la papa) I saw the potato

27. United Kingdom Wheat Corn Maize Undergraduate Studies Graduate Studies

28. Gestures Olympics in Atlanta Dr. Joe’s PhD program

29. Customs Speaking to Asian elders Offering food with the Canadian and the Arab Waving good-bye