1. 1 Cleo Tseng Cleo Tseng What is your competitive advantage?

2. 2 Are you replaceable ?

3. 3 resource: http://www.toeic.com.tw/pdf/20070615pressconference_report%201.pdf

4. 4

5. 5 TOEIC ® (Test of English for International Communication) 5000+5000+ corporations corporations 60 countries60 countries 4,500,0004,500,000 test takers test takers (up to 2004) (up to 2004)  Corporations  Government agencies  English language schools  College and universities

6. 6 Why is it so popular? Reliability and ValidityReliability and Validity Recruit, place, and promote employeesRecruit, place, and promote employees Document progressDocument progress Set English language standardsSet English language standards

7. 7 The content and settings of the TOEIC test General business contracts, negotiations, marketing …General business contracts, negotiations, marketing … Office meetings, memoranda, telephone, and e-mail messagesOffice meetings, memoranda, telephone, and e-mail messages Dining out, entertainment, and Dining out, entertainment, and travelling travelling

8. 8 TOEIC  Listening 45 Minutes45 Minutes Global workplace contextGlobal workplace context Test format (multiple-choice)Test format (multiple-choice) - Photographs (20 10) - Photographs (20 10) - Question-Response (30) - Question-Response (30) - Short conversation (30) - Short conversation (30) - Short talks (20 30 ) - Short talks (20 30 )

9. 9 TOEIC  Reading 75 Minutes75 Minutes Test format (multiple-choice)Test format (multiple-choice) - Incomplete sentences - Incomplete sentences - Error Recognition - Error Recognition Text completion questions Text completion questions - Reading Comprehension - Reading Comprehension (Both single and double passages) (Both single and double passages)

10. 10 Key to Success ListeningSpeaking Focus on the overall meaning and key words Think in English Listen and Repeat

11. 11 Key to Success Writing Develop the skills of Develop the skills of structuring an essay structuring an essay - introduction - introduction - main body - main body - conclusion - conclusion coherence and coherence and cohesion cohesion Reading -- Scanning -- Skimming -- Develop your reading habits CONSISTENT PRACTICE

12. 12 Be prepared  Know yourself  Career Plan  Take actions

13. 13 Know English, know Success TOEICTOEIC  http:// www.ets.org  http:// www.ets.org  http:// www.toeic.com.tw  http:// www.toeic.com.tw  cleo.tseng@wsitw.com.tw  cleo.tseng@wsitw.com.tw