1. BRANDING Process Review –Discovery & Analysis –Brand Strategy –Look and Feel

2. BRANDING Next Steps –April: photography –May & June: produce materials –July: launch campaign viewbooks, billboards, Web and more issue guidelines

3. BRANDING NMSU promise: to provide students with a quality education that prepares them for the world ahead

4. BRAND BELIEFS Authentic –Genuine, bona fide, real and true Personal –Individual, affecting, special Vibrant –Energized, eager, contagious First rate –Top notch, pursuing excellence Global –Far reaching

5. Brand Attributes Verbal Brand Driver Collaborative Resources, Unleashing Potential. Visual Brand Driver Authentic VibrantPersonalFirst-rate Brand Driver Platform In an increasingly impersonal educational system where students don’t know where to go for help they need, only NMSU can offer a comfortable yet invigorating oasis that ignites a student’s passion for learning and self- discovery. That’s because our state-wide campuses are a true reflection of New Mexico’s vibrant themselves with world-class instruction and communities. They offer students and faculty a place to challenge groundbreaking research. And that makes New Mexico a better place for everyone — a place where people come from around the country and around the world to live, learn and thrive. Global

6. Color Palette

7. Typeface

9. Style of Photography

11. Logo Redesign

13. Look and feel in design Publications using only color

14. Look and feel in design Poster

15. Look and feel in design Departmental Publications

16. Look and feel in design Billboard

17. Look and feel in design Display Ad

18. Look and feel in design Editorial Layouts

19. Questions, Discussion