1. VMware vCloud Director
Willem van Engeland, Specialist SE Cloud Computing

2. Agenda Motivation for the Private or Hybrid Cloud
Introduction to VMware vCloud Director
Consuming Infrastructure as a Service
Producing Infrastructure as a Service
Evolutionary Path to the Cloud

3. IT must respond to custom requests and LOBs face queues
Approval processes and queues
Custom requests strain IT
Hardware acquisition
Infrastructure deployment
Manual planning and provisioning
Difficult capacity management
Users
May I have a LAMP stack, please?
VMware vCloud Director also changes the way that organizations consume IT services. Instead of filing service desk tickets and waiting in queues, application and line-of-business owners can utilize self-service portals to access their own virtual datacenters. VMware vCloud Director enables users to consume these resources as a catalog-based service through a web portal and programmatic interfaces.
IT teams can define multiple consumption models using the same infrastructure, ranging from capacity-as-you-go to reserved pools. These can be delivered at an appropriate cost model through integration with VMware vCenter Chargeback, which helps drive accountability and enables granular usage monitoring.
Infrastructure Admin

4. Granting self-service access reduces dependency on IT
Self-Service Portal
Standardization with central catalog of templates and media
No overprovisioning with feeling of infinite resources
End User or IT Representative
VMware vCloud Director
VMware vSphere
Cloud Admin
&

5. The hybrid cloud is the best model to capture these benefits
Cloud Computing is a way of doing computing
Cloud Service Providers
Enterprises
Bridging
Private Cloud
Operated solely for an organization, typically within the firewall
Public Cloud
Accessible over the Internet for general consumption
Hybrid Cloud
Composition of 2 or more interoperable clouds, enabling data and application portability
(This deck is intended to follow both the corporate overview and the private cloud overview.)
You’ve heard our cloud pitch, and seen our vision of the hybrid cloud, what we believe is the future of IT.
The hybrid cloud is a blend of using compatible public and private clouds across both infrastructure, platform, and software as a service.
This model recognizes that there is no one model for IT as a service, and that customers will customize
You’ve also learned that the most pragmatic first step is building a private cloud.
In this presentation we will discuss enabling technology that sits behind both the public and private cloud components, though we’ll focus on discussing the private cloud components as this is the part you’ll be managing.

6. Agenda Motivation for the Private or Hybrid Cloud
Introduction to VMware vCloud Director
Consuming Infrastructure as a Service
Producing Infrastructure as a Service
Evolutionary Path to the Cloud
Appendix: Customer Success Stories
Appendix: Product and Cloud Architecture

7. The New Business Model For IT : The Secure Private Cloud
Cloud Service Delivery
Cloud Consumer
VMware vCloud Director
and vCenter Chargeback
vCloud API
New datacenter “consumption units” – virtual datacenters (VDC)
The new IT supply chain: standardized catalogue based service delivery
Self-service user access with metering, monitoring, and chargeback
Self Service Portals
Infrastructure Catalogues
Chargeback
Virtual Datacenter 1 (Gold)
Virtual Datacenter n (Silver)
Virtual Datacenter n (Silver)
VMware vShield Security Products
Fully Virtual, Tiered Datacenter
VMware vCenter Management Products
Converged datacenter: Migrate network, storage and security functions into virtual appliances
Better than physical Application QoS: availability and security
Highly automated, policy-based management
Hybrid cloud infrastructure
vSphere
vSphere
vSphere
vSphere
VMware vSphere
Cloud Provider

8. VMware vCloud Director drives agility and efficiency. Securely.
Increase business agility by empowering users to self-deploy services with the click of a button
Consuming Infrastructure as a Service
Optimize not only how IT is delivered and managed, but also how it is consumed
Maintain security and control over multi-tenant environments with user controls and VMware vShield
Reduce costs by efficiently delivering resources to internal organizations as secure virtual datacenters
Producing Infrastructure as a Service
Enables private and hybrid clouds
Gives customers the ability to build secure private clouds that dramatically increase datacenter efficiency and business agility. Coupled with VMware vSphere, the foundation for cloud computing architectures, VMware vCloud Director the way IT delivers and manages infrastructure services and the way users access and consume these services by pooling virtual infrastructure resources and delivering them to users as a catalog-based service
Optimize not only how IT is delivered and managed, but also how it is consumed
Leverage existing investments and open standards to ensure interoperability and application portability between clouds

9. vCloud Director builds on vSphere to transform IT
Builds on vSphere and scales up to 10,000 VMs and 25 vCenter Servers
Users
Organization 1
Organization m
Creates virtual datacenters, by pooling resources into new units of consumption
VMware vCloud Director
User Portals
Catalogs
Security
Securely enables the cloud with vShield, LDAP authentication, and RBAC
VMware vShield
Virtual Datacenter 1 (Gold)
Virtual Datacenter n (Silver)
Provides self-service portals and standardized infrastructure catalogs
VMware
vCenter Server
VMware
vCenter Server
VMware
vCenter Server
VMware vSphere
Enables private and hybrid clouds
Gives customers the ability to build secure private clouds that dramatically increase datacenter efficiency and business agility. Coupled with VMware vSphere, the foundation for cloud computing architectures, VMware vCloud Director the way IT delivers and manages infrastructure services and the way users access and consume these services by pooling virtual infrastructure resources and delivering them to users as a catalog-based service
Isolates users into organizations with unique catalogs, policies, and LDAP
VMware vSphere
VMware vSphere
Secure Private Cloud
vCloud API
Public Clouds IT
vCloud API enables inter-cloud portability, programmatic control, and integrations
Programmatic
Control and
Integrations

10. Agenda Motivation for the Private or Hybrid Cloud
Introduction to VMware vCloud Director
Consuming Infrastructure as a Service
Producing Infrastructure as a Service
Evolutionary Path to the Cloud
Appendix: Customer Success Stories
Appendix: Product and Cloud Architecture

11. Users given direct, on-demand access to infrastructure services
Three ways to connect
Direct access through web-based user portals
Integrate into IT workflows and request processes
Programmatic access through vCloud API
Delegated controls
Basic VM operations, including provisioning and deprovisioning
Move vApp to new VDC
Customize the guest OS
Adjust resource guarantees
Yet, IT never loses control

12. Users deploy standard services from central catalogs
Direct access to catalogs through self-service portal
Catalogs contain templates, vApps, and Media
Catalogs can be customized by organization
Users can be given permission to create organization-wide catalogs
Organizations can be given permission to create datacenter-wide catalogs
Linux Templates
Windows Templates
Basic Media Catalog
Premium Media Catalog
Weblogic vApps
Oracle vApps
Infrastructure service catalogues
Includes
vApps or VMs
vApp Templates
Media
OS images
Simplify deployment for users with pre-configured offerings
Foreshadow benefit to IT by consolidate on standardized offerings (covered in the next section)
Users are empowered to deploy and consume pre-configured infrastructure and application services, such as virtual appliances, virtual machines, operating system images, and other media with the click of a button from central catalogs. This enables IT to standardize offerings, simplifying troubleshooting, patching, and change management.

13. Users have an isolated infrastructure sandbox
Organization Virtual Datacenters are isolated resource pools dedicated to an organization
Logical abstraction between application and underlying hardware
Access without risk of exceeding capacity, bothering “neighbors,” or creating security issues
Can be offered at a predefined SLA with corresponding costs
Infrastructure Service Catalog
Finance Organization
Organization Virtual Datacenter 1
Organization Virtual Datacenter 2
R&D Organization
Introduction to Organization VDC concept
Org vCD =
isolated playground
Black box of infrastructure resources: compute, storage, and networking
“Private sub-cloud”
Creates logical abstraction between application and underlying hardware
Each Org vCD is bundled with a similar tier of hardware, predefined service levels (SLAs), and corresponding prices.
Offer these bundles at various cost models, including pay as you go, reservation pool, and allocation pool
Organization Virtual Datacenter 1
Organization Virtual Datacenter 3

14. As a result, users have a feeling of infinite, elastic capacity
Dynamic scaling and capacity management invisible to user
IT can hot add capacity to the virtual datacenter without user disruption
Users no longer feel the need to hoard or overprovision resources

15. Demo

16. Agenda Motivation for the Private or Hybrid Cloud
Introduction to VMware vCloud Director
Consuming Infrastructure as a Service
Producing Infrastructure as a Service
Evolutionary Path to the Cloud

17. To make this possible, cloud requires new resource abstractions
VMware vCloud Director
Organization: Marketing
Organization: Finance
Users & Policies
Organization VDCs
Catalogs
Users & Policies
Organization VDCs
Catalogs
(Gold)
(Bronze)
Provider Virtual Datacenters
(Silver)
VMware vCenter Server
Resource Pools
Datastores
Port Groups
All icons separated out.
VMware vSphere
Secure Private Cloud
(Gold)
(Silver)
(Bronze)

18. Users are grouped into organizations with isolated VDCs
Group users into organizations that can represent any policy group such as a business unit, division, or subsidiary company
Each has isolated virtual resources, independent LDAP-authentication, specific policy controls, and unique catalogs.
Multi-tenant environment
Move from isolated islands of virtualization
IT can serve multiple organizations from common infrastructure
Finance Org
Access Control
vDCs
Catalogs
Provisioning Policies
Marketing Org
Access Control
vDCs
Catalogs
Provisioning Policies

19. Integrates with your existing management software
Existing in-Guest agents are fully compatible and supported since VMware vCloud Director makes use of standard vSphere virtual machines
Existing IT request, approval management systems can be configured to use the vCloud API
VMware vCloud Director JMX interfaces can be monitored using existing monitoring systems
3rd Party Mgmt Solution
VMware vCloud Director
VMware vSphere

20. IT can define multiple consumption models
Capacity-as-you-go
“Pay-Per-VM” model
No upfront resource allocation
Org VDC allocated resources only as users create vApps
IT can set compute limits to cap usage
Reservation pools
Guaranteed container
100% of container guaranteed
Organization given resource management capabilities (shares and reservations)
Allocation Pools
Resources allocated, but not guaranteed
Similar to the “airline seat” model
IT given resource management role and can over provision

21. Leases, quotas, and a PAYG model ensures responsibility
Leases: Set maximum time period VMs can exist; IT can select renewal policies
Quotas: Maximum number of VMs per user within in organization
vCenter Chargeback works with VMware vCloud Director to provide cost visibility
Costing hierarchies are automatically created based on vCloud Director
vCloud Director resources like broadband network traffic, public IP addresses, DHCP, NAT can be metered and billed
VMware vSphere

22. User controls and policies ensure IT maintains control
User policies
Quotas
Leases
Role-based access controls
vApp editing privileges
Sharing
Catalog creation
Use existing LDAP directory service

23. Integrated vShield features simplify security and compliance
vShield for vCloud Director is a virtual appliance providing essential perimeter network and security services including:
Port-level stateful firewall
Network Address Translation
DHCP services
Enables fast, secure and automated provisioning of multitenant Org VDCs in private clouds
Simpler, easer to operate
One Edge per Org, deployed anywhere
Built-in network isolation
Integrated and manageable by REST APIs for script and 3rd party automation
Improved visibility, control and compliance
Application aware NetFlow visibility
Automated log collection with syslog and VC integration
firewall
vShield
DHCP Services
VMware vSphere
Integrated vShield technologies such as perimeter protection, port-level firewall, and NAT and DHCP services, offer virtualization-aware security, simplify application deployment, and enforce boundaries required by compliance standards. Upgrading to the full vShield Edge suite adds advanced services such as site-to-site VPN, network isolation, and web load balancing.

24. Service Provider - Offering Multi-Tenant Hosting Service
Requirements
VMware Cloud Director
VMware vSphere + vCenter + vShield
Company A
Company B
Company C
Host potentially hundreds or thousands of tenants in shared infrastructure with:
Traffic Isolation between the tenants
Complete protection and confidentiality of tenant apps and data
Integration with enterprise directory services (e.g. Active Directory)
Complying with various audit requirements
Solution – vShield Edge,
VMware Cloud Director
Guarantee full confidentiality and protection of tenant apps and data with built-in firewall and VPN
Use enterprise directory services for security policies
Accelerate compliance by logging all traffic information on per-tenant basis
Lower cost of security by 100+% by eliminating purpose built appliances and by increasing utilization and VM density
Cloud computing requires that multiple tenants are assured of availability and privacy through network isolation, a private IP address space, encrypted communication to enterprise networks, and continuous monitoring of traffic crossing the edge of the virtual data center.
VMware vShield edge addresses these requirements with a single solution encompassing a stateful firewall, site-to-site VPN, load balancing, network isolation, NAT, and DHCP services.
Company A
Company B
Company C

25. Agenda Motivation for the Private or Hybrid Cloud
Introduction to VMware vCloud Director
Consuming Infrastructure as a Service
Producing Infrastructure as a Service
Evolutionary Path to the Cloud

26. VMware provides an evolutionary path to the cloud
Leverage Existing Investments
Scale Across Your Infrastructure
Flexibility to Expand to the Public Cloud
Preview slide
Scalability
Flexibility for the future
Open standards
Interoperability with public clouds
Help When You Need It

27. Scales across 25 vCenter Servers, 10k VMs, and 10k users
1000 Hosts
VMware vCloud Director satisfies even the largest enterprise or service provider by leveraging multiple stateless application cells to scale across up to 25 vCenter Servers and 10,000 VMs.
VMs ,000
Deployed VMs - 5,000
Concurrent VMware Remote Consoles
Deployed vApps ,000
VMs per vApp
Users ,000
Concurrent Users - 2,000
Orgs - 5,000
Users per Org - 1,000
vApps per Org
Datastores per vDC
VC servers
Hosts

28. Flexibility and portability with open standards for key interfaces
vCloud API:
First Open API to Consume and Control Cloud Resources
Provisioning and Control of the Application
App
Private Cloud
Public Clouds
VMware vCloud Director utilizes open standards to preserve deployment flexibility and pave the way to the hybrid cloud. Through partnerships with a broad ecosystem of service providers offering cloud services based on VMware vCloud Director, customers can extend their datacenter capacity to include secure and compatible public clouds and manage them as easily as their own private cloud.
There are two critical interfaces to standardize.
1 - An application (OVF)
2 - Provisioning and Control of that App (vCloud API).
With these two interfaces solutions built to one cloud can be repurposed to another. That is the key customer value IMO.
Open Virtualization Format: First Industry Standard Cloud Workload

29. vCloud API provides programmatic access to cloud resources
RESTful
Designed for web infrastructure
Extensible, Modular
Released in “Open” form
Version 0.9 currently public
Spans vCenter Instances
100% Virtual
VIM API Unchanged
vApp Upload/Download
Inventory Listing
vApp Operations
Catalog Mgmt
Task Mgmt
vCloud API and Open Virtualization Format – The vCloud API is an open, REST-based API that allows scripted access to consume cloud resources, such as vApp upload/download, catalog management, and other operations. The vCloud API makes basic transfer between clouds possible using the open virtualization format (OVF), which preserves application properties, networking configuration, and other settings.
Platform as a Service Enablement

30. vCloud Datacenter Service enables a secure hybrid cloud
Private Cloud
Public Cloud
vCloud Datacenter Certified Service
vShield
Common security
vShield
vCloud Director
vCloud Director
Common
management
In the private cloud, the foundation is vSphere, with service-level management provided by vCloud Director, and inside-out security provided by vShield.
In the public cloud, we have the same foundation, management, and security. Exactly the same! No difference!
And here are our partners we are proud to announce this new vCloud Datacenter Service with, …
Bluelock
SingTel
Terremark
Verizon
COLT … don’t ‘forget to mention that Colt is included, too
One example of a vCloud Datacenter service that will be announced on 8/31
Verizon and VMware will unveil a new enterprise-class hybrid cloud service to enable enterprises to move to the cloud more quickly without compromising security or performance
Named “Computing as a Service,” it is a certified VMware vCloud Datacenter service that will be offered by Verizon
The service will enable enterprises to dynamically and securely shift IT resources from their own private datacenters to the public cloud to better manage changing business conditions
The service leverages Verizon’s world-class global IP network and the industry-leading VMware vSphere virtualization platform to accelerate customers’ journey to IT as a Service
vSphere
vSphere
Common platform

31. …and our professional services team can help guide you
VMware vCloud Jumpstart
Knowledge transfer and non-production installation and configuration of a VMware vCloud solution, including vCloud, vShield, and vCenter Chargeback.
VMware vCloud Accelerator Service
Pre-production, standard installation of a VMware vCloud Solution based on 1-2 defined customer use cases and 1-2 pre-existing virtualized applications.
VMware vCloud Plan & Design Service
A VMware Certified Professional will develop a comprehensive logical architectural design for a VMware vCloud solution.
VMware vCloud Design & Deployment Services
End-to-end, custom consulting services to design and deploy production VMware vCloud solutions. 
NOT LAUNCHING YET
VMware vCloud Readiness Assessment
Determines readiness of IT organizations to transform their workloads to run in a vCloud infrastructure and actions required to adopt and achieve value.

32. Users are happy. IT is happy.
Efficient pooling of on-demand, self-managed virtual infrastructure
Public cloud economics
Consumed as a service
Enterprise control
In an evolutionary way…
Energize Business Through IT
Simplify IT, Lower Costs, Increase Agility

33. Transfer workloads from vSphere and VMware clouds
FUTURE: Coming early 2011
View multiple vClouds inside vSphere Client
Single pane of glass management
Create new vApp from catalog
Basic actions on vApp
Basic property edits (e.g. network configuration in fence mode)
Enables workload transfer between vSphere and clouds
Workload transfer to VMware vCloud Director private or public clouds from within the VI Admin’s primary interface.
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