1. Taipei 101 Mall George Tian Pei-Yu Tsai Tzen Chan Yu-Lun Huang

2. Taiwan Population: 23 M GDP per Capita: 27,572 (24) Thailand

3. Taipei Highlight LocationTaipeiPortland Area271.8 km 2 376.5 km 2 Population2,618,058556,370 Density9,632 / km 2 1667.8 / km 2

4. Taipei 101 The tallest building in the world

5. Taipei 101 Mall Opened in Nov. 2003 Located in Taipei 101 Tower’s 75,900 sqm podium Target Market -High-end -Tourist Strong Brand-image

6. Taipei 101 Mall 6-story shopping mall B1 Jason Marketplace… Food court 1F Avenue 101… Popular fashion brands 2F Designer Walk… Designer brands 3F Galleries Couture… Couture brand flagship stores 4F City Square… Delicate restaurants, Bookstore 5F Financial Center… Banks, VIP service

7. Taipei 101 Mall Main Brands -High-End Celine, Christian Dior, Cartier, Dolce & Gabbana, Escada, Gucci, Issey Miyake, Kenzo, Louis Vuitton, Loewe, Miu Miu, Omega, Prada, Bvlgari, Tiffany… -Popular Brands Mango, Benetton, Calvin Klein, D&G, DKNY, Tommy Hilfiger…

8. Taipei 101 SWOT Analysis Strengths Convenient Public Transportation (Rapid Transit System) The building itself is a scenic spot Special Events Layout (more space)…the mall setting Hand-free shopping experience One-stop shopping for high-end customer

9. Taipei 101 SWOT Analysis Weaknesses Crowded Traffic Jam Limited parking space Webpage Design Uncommon Floor setting Undifferentiated product offering

10. Taipei 101 SWOT Analysis Opportunities CBD GDP growth – more high-end customers Globalization – more tourists and unified brand preference

11. Taipei 101 SWOT Analysis Threats Mall: Shin Kong Mitsukoshi Sogo Breeze Shopping Center New York New York Shopping Center Building: Burj Dubai http://www.emporis.com/en/il/im/?id=260000 http://www.emporis.com/en/il/im/?id=260000

12. Source http://www.tfc101.com.tw/ch/Mall/index_mall.as p http://www.tfc101.com.tw/ch/Mall/index_mall.as p http://www.molon.de/galleries/Taiwan/Taipei/10 1shopping/ http://www.molon.de/galleries/Taiwan/Taipei/10 1shopping/ http://www.icsc.org/srch/sctA/8a.htm http://taiwan.net.tw