1. BRM 1 Searching For Information Jonathan Klahr Associate BRM Advisors Jonathank@brm.com

2. BRM 2 Introduction Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it. Samuel Johnson. 1709-1784

3. BRM 3 What is the Question Education On a New Market Who are my competitors? Business Environment? Keeping Up To Date? Ask the expert – quotes and numbers

4. BRM 4 MarciUK Ltd Internet in the bathtub Revenue Model – Paid for by advertisers Features: Waterproof browsing

5. BRM 5 Education Personal Web Pages – find the geekfind the geek Community Sites Industry Organisations or Standard BodiesStandard Bodies Newsgroups, noticeboards Companies – White PapersWhite Papers General Industry Sites – My Webs\Search ZDNet - home networking.htmMy Webs\Search ZDNet - home networking.htm

6. BRM 6 Competitive Analysis Press Releases – Will show you what your competitors are doingWill show you what your competitors are doing Public Offerings – Annual Reports News Companies – My Webs\New articles on Visual Search Engine from ZDNet's Tech InfoBase.msgMy Webs\New articles on Visual Search Engine from ZDNet's Tech InfoBase.msg New Product Release – (Yankee Group, Gartner, IDC,)Yankee Group Company database – (My Webs\Koldoon Advanced Search Page.htm, Israel Hi-tech Yearbook)My Webs\Koldoon Advanced Search Page.htm

7. BRM 7 Competitive Analysis (contd) Industry Services Conferences Industry magazines

8. BRM 8 Business Environment Industry Press Free information services (trial packages) Synopses of analyst reports are available (Forrester) IDC (Forrester)IDC The Banks – (Lehman Brothers)(Lehman Brothers)

9. BRM 9 Keeping Up To Date www.c4u.com www.vigil.com Repeat query - www.zdnet.comwww.zdnet.com

10. BRM 10 Ask The Expert – Quotes and Numbers Press releases from the analysts Look at what other people quote Conferences – many free ones Pose as a question

11. BRM 11 The fog of information can drive out knowledge