1. Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger Exploring and Improving the High-End Department Store Shopping Experience

2. Problem Statement Team Ixion aims to design an innovative and intuitive interface to significantly improve how customers shop at upscale department clothing stores.

3. Our Solution We created an application that allows customers to input their desired items and receive a calculated route through the store to enable a fast, efficient, and enjoyable shopping experience.

4. Our Realization

5. How did we get there? Our Design Process

6. Our First Pivot

7. Developing Personas Who you are Designing for What you Design

8. Rob

9. Suzy

10. Fiona

11. Needs Time Comfort Look Good Time Look Good Comfort Chosen Area of Focus

12. Scenario

13. Our Second Pivot

14. After many Pivots: a Solution! Our Final Implementation

15. Interaction Flow Choose Items View Personalized Map View Items at Section Check off Items Check out Clear Personal Information

16. Tradeoffs FeatureWould we Implement this?Reason We Didn’t Implement It iPad-specific functionality, such as swiping list in and out App runs in the browser, not on a real iPad. Capability to scan itemsWe do not want to eliminate need for sales assistants completely. Augmented realityUser spends all of time looking at screen, not store. Type to search functionalityDifficult for a standing user, bypasses all hierarchies, did in-depth user study on this. Interactive style recommendations Want to focus on fewer things but do them better, rather than sprawling but poor functionality. ?

17. Check out our Final Prototype Final Prototype developed using HTML, CSS, JavaScript, and PHP Our Experience: Very flexible, but sometimes time consuming, lots of repetition Prototype

18. It Didn’t Always Look this Way… Prototype Iterations

19. Lo-Fi Testing People questioned: Map Selection Screens

20. Our Third Pivot

21. Ready, Set, Redesign!

22. Usability Test To Test: Search Verdict: No

23. Final Version Changes General aesthetic changes Icons Text labels for items Overlay for functionality discovery Clarified confusing user actions

24. Techniques we Valued Selective Functionality- “Do few things and do them well” Willingness to Pivot Context for the design Effective division of labor

25. Moral of Our Story