1. International Tourism – A General Overview
World Tourism Organization

2. International Tourism Market Size
International Tourist Arrivals
689 million
(2001 figure)
Total Receipts:US$477 billion
Per Arrival: US$ 680
(2000 figure)

4. International tourist arrivals by region

5. International Tourism stalls in 2001

6. World’s Top five tourism destinations

7. First decrease in 2 decades
echo of the second oil crisis / martial law in Poland /
Falklands conflict / conflict Israel Lebanon
Gulf War / disintegration of Yugoslavia
Asian Financial Crisis

8. World Tourism in 2001 characterized by:
11 September attacks on the United States and the following response

9. World Tourism in 2001 characterized by:
Global economic downturn affecting all major economies at same time

10. Economic downturn already manifest before 11 September

11. Sharp contrast to 2000 2000 exceptional year for tourism:
overall positive conditions
strong world economy
relative calm political situation
many big events: millennium celebration, Holy Year, Olympic Games, European championship soccer, Expo 2000 Hannover
pent-up demand (in particular long-haul) after Kosovo conflict in 1999 and ‘millennium fear’

12. Impact of the 11 September attacks

13. ▲Destinations / segments relatively less affected or that even benefited
▲ more domestic than international
▲ travel by car, coach, train
▲ rural tourism
▲ ski resorts
▲ camping
▲ bed and breakfast

14. What is the Current Situation?
January – February 2002 – staggered recovery
Long haul - slower as a whole
But package bookings in UK and Germany - good
BA, Hong Kong, Europe, USA
Light at end of tunnel

15. Redistribution during Recovery
▼ Worst hit:
national airlines/cruises/MICE/upmarket city hotels/large T.O.
▲ Quiet beneficiary:
country inns,specialised tour operators, budget airlines, sports and culture tourism

16. What has changed? ▲ cost ▲ duration ▲ booking habits ▲ motivation
▲ product/promotion

17. Short-term forecast Pick up late 2002 and early 2003
Vigorous revival in 2003

18. Most likely scenario 2002: Mirror image of 2001
Observed evolution
2001
Expected evolution
2002
Source: WTO

19. Short-term forecast
The bright spots:
Republic of Korea
China

20. Tourist Arrivals by Receiving Region, 1950- 2020

21. Tourism 2020 Vision - Forecasts
Tourist arrivals
(Million)
Tourism receipts
(US$ Billion)
2,000
1,561
565
455

22. World’s Top Destinations 2020
Tourist arrivals
(Million)
Market
share (%)
%growth rate p.a.
Country
1 China
2 France
3 United States
4 Spain
5 Hong Kong (China)
6 United Kingdom
7 Italy
8 Mexico
9 Russian Fed.
10 Czech Rep.
130
106
102 74 57 54 53 49 48 44
8.3
6.8
6.6
4.7
3.6
3.4
3.1
2.7
7.8
2.3
3.5
2.6
7.1
3.4
2.1
3.6
8.5
4.0