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PSUSpring ‘08 Mktg 442 Creative Strategy Week 3 Turn In Homework & Extra Credit.

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Presentation on theme: "PSUSpring ‘08 Mktg 442 Creative Strategy Week 3 Turn In Homework & Extra Credit."— Presentation transcript:

1 PSUSpring ‘08 Mktg 442 Creative Strategy Week 3 Turn In Homework & Extra Credit

2 PSUSpring ‘08 Mktg 442 Intro to Creative Teams Creative, creative teams, account teams, agencies and clients—from someone who lives it Barbara Baugnon, Oregon Humane Society

3 PSUSpring ‘08 Mktg 442 For Next Week Homework  Bring to class a newspaper and/or magazine of interest to you  In next week’s class  You will pair off, pick a print ad, identify the “big idea”, define how you & your partner would clarify the big idea and/or make it stronger, concept an ad for one additional medium, and develop a rationale


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