1. Outreach and Communication for the ILC 2005 International Linear Collider Workshop Stanford University, CA, USA 19th March 2005 Karsten Büßer

2. K. BüßerLCWS 200519.03.2005 The ILC Communication Group  The official Work Group 6 of the ILC Workshop(s)  Goal: Develop a strategic communication plan for the ILC Download from: http://interactions.org/linearcolliderhttp://interactions.org/linearcollider

3. K. BüßerLCWS 200519.03.2005 Strategic Communication Plan  Goal:  Build the ILC soon!  Strategy:  Use collaborative strategic communication to build support for moving the ILC from PowerPoint to Interaction Point  Tactics:  Develop common messages for different communities:  The ILC community  The rest of HEP  The rest of science  The politicians  The public  Operate the ILC webpage at interactions.org  Invent the ILC logo  (...)

4. K. BüßerLCWS 200519.03.2005 HEP Context  Balance ILC communication in HEP context  We are not separate from the rest of HEP:  HERA, Tevatron, BaBar, Belle  LHC coming soon  Neutrinos  Astrophysics  LHC upgrade  CLIC  more  HEP is a small community in a big world  We must consider our overall message!

5. K. BüßerLCWS 200519.03.2005 The ILC Communicators The International Linear Collider Communication Group Jonathan Bagger, Johns Hopkins University, USA Philip Bambade, LAL, France Phil Burrows, Queen Mary, UK Neil Calder, SLAC, USA Giorgio Chiarelli, INFN-Pisa, Italy Karsten Büßer, DESY, Germany James Gillies, CERN, Switzerland Judy Jackson, FNAL, USA Michael Kobel, University of Bonn, Germany Sachio Komamiya, University of Tokyo, Japan Francois le Diberder, IN2P3, France Youhei Morita, KEK, Japan Jim Siegrist, LBNL, USA Harry Weerts, Michigan State University, USA

6. K. BüßerLCWS 200519.03.2005 Many more Communicators !  Lab directors  University presidents, deans  Nobel laureates  Chairs of organisations (ICFA, ACFA, ECFA, HEPAP, ILCSC...)  Soon: GDE  Funding agencies  Regional ILC communicators  Lab communicators  Lobbyists  „Outreach“ committees of APS, physical societies, LC steering groups,...  Our audience themselves (multiplicators!) ALL OF US!!!

7. K. BüßerLCWS 200519.03.2005 ILC Communication Webpage http://interactions.org/linearcollider

8. K. BüßerLCWS 200519.03.2005 ILC Around the World

9. K. BüßerLCWS 200519.03.2005 Calendar

10. K. BüßerLCWS 200519.03.2005 The ILC Image Data Base

11. K. BüßerLCWS 200519.03.2005 More  Other topics include:  General ILC description  Talks and reports repository  News  (...)  This is your webpage:  Send your photos, talks, graphics, workshops, communication committees, links, news, suggestions to mieke@interactions.org

12. K. BüßerLCWS 200519.03.2005 Proposal: The ILC Newsletter  Weekly newsletter for the ILC community:  Level: easy reading for HEP people  Team building in the community  Internal outreach (to the rest of the HEP community)  Maybe funding agencies, scientific media, etc.  3 editors (one per region) needed:  Plan: ask for 3 FTEs to serve as regional communication experts  Funding situation:  US: funding seems possible  Europe: ECFA acknowledged and endorsed the need for one FTE  Asia: manage the existing resources to come up with one FTE equiv.  If 2 FTEs can be brought into place in time:  Launch at Snowmass

13. K. BüßerLCWS 200519.03.2005 Example: Fermilab Today → “ILC This Week” ?

14. K. BüßerLCWS 200519.03.2005 ‚Plugin‘ to the regional GDE teams This group should evolve to be the official communication channel of the GDE Editors of the weekly ILC newsletter Responsibility for all ILC communication issues: Webpages Posters Exhibits Texts (…) The Concept of Local Communicators

15. K. BüßerLCWS 200519.03.2005 How to improve communication between us?

16. K. BüßerLCWS 200519.03.2005 The Need for Coherent Communication  Communication inside the ILC community is evolving quickly  Many colleagues feel the need for more organised approaches to communication:  Common mailing lists  Common discussion forums  Common document management systems  Common agenda management system  Common calendar  Common video conferencing and webcasts

17. K. BüßerLCWS 200519.03.2005 Worldwide Discussions  Discussions about communication tools already started  In the different ILC working groups  At the first ILC workshop  In the different labs, e.g.  SLAC → c.f. Tom Markiewicz‘s talk at the MDI workshop in January  DESY: GANCOMM working group  (...)  In several projects (e.g. EUROTeV)

18. K. BüßerLCWS 200519.03.2005 Example: Discussion Forum http://forum.linearcollider.org

19. K. BüßerLCWS 200519.03.2005 Example: Mailing List BDS (WG4) mailing list hosted by KEK: bds@ilcphys.kek.jpbds@ilcphys.kek.jp Mail archive: http://ilcphys.kek.jp/mail/bds/http://ilcphys.kek.jp/mail/bds/

20. K. BüßerLCWS 200519.03.2005 Collaboration Tool Proposal ILC@DESY GANCOMM working group developed a proposal for a collaboration tool: Available at http://ilc.desy.dehttp://ilc.desy.de

21. K. BüßerLCWS 200519.03.2005 Collaboration Tool

22. K. BüßerLCWS 200519.03.2005 Proposal: The ILC Week  Problem: the inflation of meetings  Idea: introduce the concept of the monthly ILC week  An ILC week is planned each month for the following 6 months  A hosting institute is identified willing to host the ILC week. The institutes should be in all three regions and cycled through  Specific groups (e.g. ILC Work Groups) can reserve time slots within the ILC week for workshops or meetings  Parallel meetings can be reserved up to the capacity of the Hosting Institute  Responsibilities of the Hosting Institute should be no more than:  Guarantee the availability of a certain number of seminar rooms  Provide a list of suitable accommodations  Provide enough coffee!

23. K. BüßerLCWS 200519.03.2005 Proposal: The ILC Day  Problem: finding adequate time slots for remote conferencing  Idea: the weekly ILC day:  Reserve a three hour time slot on the same day of every week for the next 6 months  Actors know in advance and can introduce this as standing items in their agendas  Slots can be reserved through a central reservation system with connection to the central ILC agenda  Proposed time scheme: Date GMT-7 (Snowmass Time) GMT+1 (CET) GMT+9 (KEK Time) 24. March 200500:0008:0016:00 31. March 200516:0000:0008:00 07. April 200508:0016:0000:00 14. April 200500:0008:0016:00 (...)Cyclic permutations

24. K. BüßerLCWS 200519.03.2005 Discussions  Your input is needed  Proposals are far from complete  Join the discussions  DESY GANCOMM group:  Ferdi Willeke: ferdinand.willeke@desy.deferdinand.willeke@desy.de  SLAC group:  Tom Markiewicz: twmark@slac.stanford.edutwmark@slac.stanford.edu  Some tools are already available for testing:

25. K. BüßerLCWS 200519.03.2005 Central Agenda Tool http://ilcsupport.desy.de/cdsagenda Agenda tool based on CERN CDS Agenda has been installed at DESY and is available for beta testing by you:  No login required  Will be used for ILC@DESY and EUROTeV  Could be the kernel of a central agenda system for the ILC project

26. K. BüßerLCWS 200519.03.2005 The ILC Virtual Meeting Place  Four virtual rooms exist at vrvs.org: vrvs.org  ILC-Cafe: always on, no password required  ILC-Casino: always on, password protected (ask me)  ILC-Vroom1 and ILC-Vroom2: can be booked by members of the ILC community  Try out:  Register with vrvs.org  Set your community (in your profile) to ILC, wait for approval

27. K. BüßerLCWS 200519.03.2005 Coming back to Outreach: the ILC Logo

28. K. BüßerLCWS 200519.03.2005 ILC Logo Some proposals were shown at the Communicators meeting in February: not for the public yet ! Ranking as shown by the comments of the Communicators present: 1st place: „This looks like the logo of a big logistics company“ 2nd place: „This looks like the logo of the European Central Bank“ Last place: „What is that? This looks like a set of colliding sex toys!“ Conclusion: „Let‘s get back to the drawing boards“ New ideas were discussed, stay tuned.

29. K. BüßerLCWS 200519.03.2005 Outlook